David Eagleman
Renowned Neuroscientist and International Bestselling Author
David Eagleman is a daring young scientist who provides a new understanding of our brains—and ourselves. As a speaker, this Guggenheim Fellow is energizing, edifying, and able to connect scientific discovery to various fields—including literature, advertising, social media, and our justice system. Eagleman prompts us to celebrate how much, and how joyously little, we know about our concious selves and our reality.- The New York Times
David Eagleman throws himself into his work, literally: he once dove from a 150-foot tower to test whether time slows down in life-threatening situations. Often called the Carl Sagan of neuroscience, Eagleman—a bestselling author—deals with everything from how the brain rewires itself to why art and science must learn from each other. Known for a unique and active exploration of ideas, erudite, engaging, and able to bring science discovery to everyday life, Eagleman prompts audiences to recognize the beauty of the brain, question what we perceive as reality, and re-think what we know about human nature.
Eagleman's novel, SUM, was named a Best Book of The Year by Barnes and Noble and inspired U2 producer Brian Eno to write twelve new pieces of music, which he performed, with Eagleman, at the Sydney Opera House.
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Your Brain on Social Media
What do advances in neuroscience reveal about the way our brains—and our conscious and subconscious selves—engage with social media? In a breathtaking talk, David Eagleman draws on an array of freshly-minted research to show us how and why we react so powerfully, and even so addictively, to this important new technology. What is so appealing about social media that has made Tweeters, followers, and "friends" out of billions of people worldwide? Our brains, Eagleman explains, are simply hardwired to "like" many aspects of social media: the sharing, the linking, the constant presence of your friends. For companies to dominate this space, they must understand what these intrinsically satisfying engagement points are—and Eagleman is among the first to dive in and investigate. Reputation and trust, so fragile in the real world, gain a whole new importance in social media. And notions of cool trump matters of cost. Cutting through speculation, anecdotal evidence, and fuzzy marketing speak, Eagleman makes vivid and practical sense of the brave new field of social neuroscience. He shows you why our brains can't help but love social media, and how to reconfigure your efforts to make use of this stunning new knowledge.
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Incognito: The Secret Lives of the Brain
If the conscious mind—the part you consider you—accounts for only a fraction of the brain's function, what is all the rest doing? This is the question that David Eagleman has spent years researching and which he answers in this up-to-the-minute talk, chock-full of verve, wit, and startling new discoveries. Our behavior, thoughts, and experiences are inseparably linked to a vast, wet, chemical-electrical network called the nervous system. The machinery is utterly alien to us, and yet, somehow, it is us. Eagleman takes us into the depths of the subconscious to answer some of our deepest mysteries. Why does the conscious mind know so little about itself? What do Ulysses and the subprime mortgage meltdown have in common? Why is it so difficult to keep a secret? Eagleman charts new terrain in neuroscience and helps us understand how our perceptions of ourselves and our world result from the hidden workings of the most wondrous thing we have ever discovered: the human brain.
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The Brain Science of Getting Things Done
David Eagleman examines the contracts people make with their future selves—"I'll eat this cake if I promise to go to the gym tomorrow"—and pinpoints how this can be leveraged effectively when it comes to getting things done. (This talk expands upon a popular New York Times Op-Ed in which he discussed the concept of a Ulysses contract, and suggested that president Obama was setting up the nation in such a contract by committing to a deadline for withdrawal from Afghanistan.) In a fast-paced talk, Eagleman explores the powers and tyrannies of deadlines, how brains simulate the future (sometimes badly), why holding "open loops" is costly, and why the enemy of productivity is unpredictability.
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Emotion, Motivation, and Reputation: What Matters to the Mind of the Consumer
What motivates people to care about a brand? Why do people show loyalty to corporations? What is the role of emotion in decision-making? Brain scientist David Eagleman marshals surprising new data from social neuroscience to show that people use the same brain circuitry to relate to brands as they do to one another. This suggests strong motivation for companies to work on reputation, loyalty and trust—subconscious issues which powerfully navigate customer decisions, but are missed by traditional methods of market research. Traditional research fails for two reasons: (1) it usually probes the conscious mind of the customer, which is not, in the end, what drives actual purchasing decisions, and (2) it is geared to measure the immediate influence of branding changes, while investments in social reputation pay off on a slower time scale. In this talk, Dr. Eagleman translates cutting-edge neuroscience into everyday examples to illuminate customer motivations, emotions, and decision-making from new angles.
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The Cognitive Neuroscience of Financial Decisions
Why do people store their money in Christmas accounts that earn no interest? What do Odysseus and the sub-prime mortgage meltdown have in common? What is the cost of time, brain-wise? Do impulsive people view waiting as having a higher cost? Why do patients on Parkinson's medications become compulsive gamblers? How could President Obama have improved the delivery of his 18 month promise to withdraw from Afghanistan? What happens when two people enter economic exchanges, and what have we learned about the roles of trust and reputation? How can we take lessons from brain science to make better decisions? In this talk, Dr. Eagleman translates cutting-edge neuroscience into everyday examples to illuminate financial decision-making from new angles.
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Twitter: Lavin
“#Salaries & bonuses are generally effective—if limited—motivators,” says Elizabeth Dunn, co-author of Happy #Money: http://t.co/TWw8s8jX9S
about 7 hours ago
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