Brian Scudamore

Founder and CEO of O2E Brands (1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine)

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Brian Scudamore | Founder and CEO of O2E Brands (1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine)
Lavin Exclusive Speaker

Brian Scudamore is an entrepreneur recognized for his passion, vision, and faith in people. Punchy and vividly anecdotal, he shows you clear and simple steps to take any business from ordinary to exceptional, while building great company culture and attracting positive media attention. He shares his leadership and growth strategies and bottom line results. 

Starting with just one truck and a great idea, Brian Scudamore grew 1-800-GOT-JUNK? into one of North America’s most successful companies (it’s now a household brand and a major player in three countries). He’s poised to do the same with ventures WOW 1 DAY PAINTING, You Move Me, and the most recent addition to his home service-based empire, Shack Shine. Creating a globally admired organization like O2E Brands, Scudamore says, comes down to articulating your vision and building a culture around the right people. With his entrepreneurial, marketing, and leadership experience, he offers plenty of compelling takeaways, but also the belief that businesses can—and must—strive to become better every day.


As the founder and CEO of O2E Brands, Scudamore and his companies have received widespread recognition in the media and business community, with features on CNN, ABC Nightline, Undercover Boss, and Oprah. Scudamore has shared his impressive story in Fortune Magazine, The New York Times, and The Wall Street Journal, to name a few. A recognized thought leader, who recently coined a modern, relevant term for franchising—entrypreneurship—Scudamore is a frequent contributor to publications including Forbes, PROFIT, and The Globe and Mail’s Leadership Lab. This year, he was also the recipient of The Aird & Berlis LLP Award for Canadian HR Champion, CEO of the Year: an award that “recognizes the CEO who has driven successful HR strategies from the top by putting people first and championing innovative HR values.”


A strong believer in personal and professional development, Scudamore graduated from MIT’s Birthing of Giants program, and is a participant in YPO Presidents University executive education program at Harvard University. He has amassed numerous awards and accolades, including being named Entrepreneur of the Year by the International Franchise Association.   


“A leader with a vision, Brian Scudamore was the perfect choice as a keynote for our Transformational Leadership event attended by senior leaders and CEOs. Passionate about helping others grow businesses and corporate culture, Brian was able to captivate the attention of the room with his charismatic and honest storytelling. Sharing stories of entrepreneurship: vision, growth, and people, Brian emanated encouragement and engagement. Brian extended his generosity by offering his personal contact information and welcoming delegates to connect with him. Brian’s personality is fantastic; he is extremely approachable. Brian Scudamore is a true treasure.”


“Brian was engaging, very genuine, and all of our guests hung on every word. While you have a certain amount of credibility when you’ve bootstrapped a $170 million business, perhaps the most refreshing thing about Brian’s presentation was his candour about his own weaknesses, the mistakes he made along the way, the way that he corrected them, and how those corrections contributed to growing his business. He was very open, very direct, and I think every one of our people had something to take away from his presentation. We measure and get feedback on every single piece of our conference. For Brian’s keynote, 94% rated him Excellent, 6% Good. A typical comment was: ‘Brian was a wow!!! Honest, interesting, inspiring.’ When we asked about ‘Best elements of the conference,’ Brian’s name came up repeatedly. As the organizer, that’s pretty gratifying. If you’re looking for a very compelling, grounded presentation that works for an audience from senior leaders on down, I can enthusiastically endorse Brian, based not just on my own reaction, but that of my ‘customers.’”

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Speech Topics

Reinventing Business Crossing from Ordinary to Exceptional with O2E Brands

To most people, entrepreneurship means being on the cutting edge of the next bubble-du-jour—creating a product that no one knows they need, getting three rounds of financing, then going under while the founders cash out. But old industries—proven industries—are ripe with potential.

In this talk, Brian Scudamore, the Founder and CEO of O2E Brands, shares the business practices he’s used to turn ordinary, home-service-based businesses (such as junk removal, painting, moving, and house-detailing) into exceptional brands. How did he grow 1-800-GOT-JUNK? from a single truck into a global success, in one of the oldest industries in the world? Scudamore’s strategy created a company that redefined an entire industry, and allowed him to become the dominant player.

In a fun, entertaining and energetic keynote, Scudamore outlines how anyone can approach their company and industry with the same revolutionary zeal that have made his companies so successful.

Business Strategy
It Started with a Vision Business Lessons from O2E Brands

From the iconic moment that a young Brian Scudamore stood in a McDonald’s restaurant and was inspired by a passing junk truck, vision has been the cornerstone of this entrepreneur’s success. In this talk, Scudamore walks you through more than 25 years of exhilarating growth at 1-800-GOT-JUNK? and the innovative new companies that comprise O2E Brands to show you what it takes—day to day—to build a world-class brand.

He distils his process to vision, people, and systems, and tells audiences what vision really means, how to create it, and how to shape that picture into reality. How has he taken ordinary businesses and turned them into exceptional brands? How does his company philosophy—“It's All About People”—affect the bottom line? And what part did vision play in Scudamore’s coining of a new, modern term for franchising, called “entrypreneurship”? Positive, proven, and practical, Scudamore’s talk offers plenty of takeaways, but also a sense that businesses today can—and must—strive to become better every day.

“Entrypreneurship” The New Approach to Franchising

In today’s dynamic business landscape, many wanna-be entrepreneurs fear the “F” word—otherwise known as franchising. Franchising has become synonymous with top-down corporate management, inflexible systems, and a lack of creativity. It’s a concept that’s grown stale and unsavory, particularly for young professionals who demand the freedom and satisfaction of owning their own business, on their own terms.

In this talk, Brian Scudamore dives into the reasons why he was compelled to coin a new, more modern, and relevant term for franchising, called entrypreneurship. He draws on more than 25 years experience as a franchisor of the globally-admired brand, 1-800-GOT-JUNK? He shares the tools proven to accelerate growth—tools open to interpretation (and even innovation) from his franchise partners, who truly want to be entrepreneurs with a voice. And with his characteristic passion and focus, Scudamore demonstrates how a modern day definition of an overused word can transform franchising into a consumable topic, and even bring it to the forefront of business.

Corporate Culture
It’s All About People Culture, Attraction and Retention Lessons from O2E Brands
For more than a quarter-century, 1-800-GOT-JUNK? has been recognized through contests and awards. Why is this company routinely named a “Best Company to Work For” and ranked amongst the companies with the “50 Most Engaged Workplaces” and “10 Most Admired Cultures?”

In this talk, Brian Scudamore shares the lesson he learned that led to his company philosophy, “It's All About People.” He takes an in-depth look at how great individuals collectively build exceptional companies. He explains how to find the right people, how to evaluate them, and how to inspire and motivate them to love working for you. Scudamore has harnessed a unique set of attraction, selection, and retention tools that have created a workforce across four brands that’s second to none. This is a definitive look at why employees are the cornerstone of every business.