Outsmarting Your Kids Online
A Safety Handbook for Overwhelmed Parents
Amber Mac talks about relentless adaptation and the accelerating pace of corporate culture in the digital economy. At the forefront of the digital revolution, she helps companies adapt to, anticipate, and capitalize on lightning-quick changes—from Artificial Intelligence to social media to the Internet of Things, from marketing to customer service to digital parenting and beyond. It’s not about innovation, she says; it’s about adaptation.
Amber Mac began her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish agency and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. During this time, she was also a judge for The Webby Awards, an international organization that recognizes the best of the web.
“Canada’s top social-media expert on how to build a brand.”— Canadian Business
Amber Mac left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. While continuing to work for the software giant, she spent two years coaching people on television about building their businesses online with G4TechTV titan, Leo Laporte. In 2006, with her brother, she started her own agency called Konnekt. The company’s first client was world-renowned business coach, Tony Robbins, who has this to say about Amber Mac’s work: she “understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people. I think she is a leader in this space.”
Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services, and many more leading organizations. In 2010, Amber Mac wrote the national bestselling business book Power Friending (Portfolio: New York). Her new book, released in May 2016 and co-authored with Michael Bazzell, is Outsmarting Your Kids Online: A Safety Handbook for Overwhelmed Parents.
“Amber Mac is a virtual Swiss Army Knife of networking: she displays an endless amount of enthusiasm and energy that nearly crackles off the page. More importantly, she demonstrates a deep and practical understanding of the necessity of extending one’s personal and professional presence online.”— The Miami Herald
Amber Mac has keynoted more than 300 events across the USA and Canada, and as far away as Australia, in which she addresses the topic of business innovation and what it takes for companies to adapt and grow. She is a regular business host and expert for Fast Company, CNN, CBS, BNN, The Marilyn Denis Show, and Sirius Radio. In December 2015, she served as an entrepreneur advisor on new reality TV series Dream Funded: Let the Crowd Decide, created by Mark Burnett. She also hosted a one-hour holiday special of Bloomberg Brink for Bloomberg TV.
While building her own business brand as President of Konnekt, she has amassed more than 115,000 followers on Twitter, 360,000 fans on Facebook, 1.6M friends on Google+, and 25,000 followers on Instagram. “With few equals,” writes YouTube co-founder Steve Chen, she “continues to demonstrate a keen insight towards the continually evolving fabric of the social web.” As a child, Amber Mac went to a one-room country schoolhouse and shared a party telephone line. She is now recognized internationally as an innovation and technology leader.
“Amber was a big hit! She delivered a really great presentation and her message was very well received by our crowds. She was super lovely onsite too, so we're overall very happy. Thanks for following up, hopefully she enjoyed her time!”PwC Management Services
“Thank you for leading us to Amber MacArthur. She wowed the crowd at the Coremetrics Marketing Showcase in Austin! Amber has terrific energy and her message was right on target. It was rewarding to hear all the enthusiastic conversation about her presentation over the breaks and in the hallways. You might be interested to know that her session received a higher rating than any other session during the week, including keynotes, breakout sessions, and training. The top session is always the Product Roadmap, which received a 4.69 out of a possible 5.00, but this year Amber edged that out with a 4.73! I hope you’ll pass along our sincere appreciation and thanks to Amber; she’s a star! And once again, the Lavin Agency proved that you understand the qualities we’re looking for in a speaker and you delivered top-notch talent within our budget.”Coremetrics
“Amber filled the room with energy, providing lots of practical advice and free on-line tools to help build your personal brand. Delegates took the information to heart as we saw an increase in participation in our social media vehicles right away.”WiN-Canada
“I just wanted to follow up to thank-you for taking the time to work with us during our National Sales Conference. I know we only had a few weeks to work with you leading up, but your presentation was amazing! The energy you have and the breadth of insight you have in the digital space is so impressive. The team here is still buzzing about your presentation which is fantastic for our group! I’m not certain if it is still possible, but quite a few of the team members are asking if they can have a copy of your presentation. I know that you are probably quite busy but if this is still an option, we would love to share this with our teams. Thanks again for bringing so much value to our session!”Workopolis National Sales Conference
A decade ago, we saw our first warning that digital technology might rule us, and not the other way around. In 2007, hardcore Blackberry owners experienced what was quickly coined “phantom vibrations”— pesky little alerts going off in their pockets or purses, even when their devices weren’t anywhere nearby. Since those days, much has happened. Platform giants like Facebook and Amazon have come to affect nearly a quarter of the world’s economy. And while digital provides plenty of great opportunities, there are also plenty of dangers, too. In many ways, the digital economy could also rightfully be called the “distraction” economy: according to a 2016 Microsoft report, our average attention span has dropped from 12 to 8 seconds, and that means lost employee productivity for businesses, relationship issues for families, and physical accidents due to loss of concentration. Throughout this timely keynote, Amber Mac will discuss today’s distraction risks (such as procrastination) and distraction rewards (such as autonomy) that define our new reality. And as a digital productivity expert for organizations like Fast Company, she’ll also share the best remedies that can put us back in the driver’s seat with digital tech so we can better manage the distractions of today, and tomorrow.
Need a charismatic and authoritative host for your event? Beyond her dynamic keynotes, Amber Mac is also a seasoned emcee and moderator, comfortable leading Q&As with diverse guests in any setting. Drawing on her wealth of knowledge and palpable comfort with audiences, as a host, Amber Mac ensures a fun, focused event with her trademark ability to provide sparkling commentary and effortless flow.
While we’ve obsessed about millennials for almost a decade, it’s time to shift focus to the next generation. Generation Z (people born between 1995 and 2010) is an economic powerhouse that represents a quarter of our population—and is growing. They buy differently, engage differently, connect differently, and think differently. In this talk, Amber Mac explains how to break down your digital strategy into four simple steps to reach this next audience: Rethink Mission, Rethink Work, Rethink Platform, and Rethink Communication. From the Internet of Things to big data, personal privacy to digital security, online marketing to social leadership, she incorporates today’s leading tech trends into a rich multimedia presentation. As the author of a recent book that focuses on this generation and a frequent innovation expert on Bloomberg, Fast Company, CNN, and other outlets, she understands firsthand why companies in all industries must fight to adapt to reach this post-millennial group successfully.
For parents, educators, policy makers, and marketers in the digital age, it’s increasingly difficult and stressful to understand the Internet from a young person’s perspective. Not only are children more comfortable with technology than adults, but they’re also getting better at hiding behind it. Privacy and security policies can’t keep up with the speed of new technology, leaving people of all ages vulnerable to threats. And as a result, kids are diving into all sorts of dangerous situations online and adults aren’t equipped to save them from drowning.
In this keynote, based on her new book Outsmarting Your Kids Online: A Safety Handbook for Overwhelmed Parents, tech expert Amber Mac provides 10 steps to better privacy, safety, and citizenship. Covering concerns around social media networks (Facebook, Twitter, Instagram, Snapchat, and so forth), online video, mobile applications, screen time, targeted attacks, and even the security hazards of tomorrow, this keynote is an ideal way for parents, educators, policy makers, marketers, and more to learn how the next generation is shaping the Internet.
We obsess over innovation. But innovation is overrated. If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”—of knowing when to adjust, when to speed up, and when to capitalize. It’s not about being first; it’s about being flexible. In this thrilling new talk, Amber Mac looks to leading organizations, many of which she covers for Fast Company, to explore the practice of relentless adaptation. Is your company taking advantage of disruptive new technologies, or simply being disrupted by them? From the C-Suite to marketing to customer service and beyond, a newly adaptive corporate culture, defined by digital technology and bold leadership, is fundamentally changing business. And Amber Mac has had her ear to this fertile new ground for years. Fusing new concepts like crowdsourcing and gamification to a timeless strategic framework, this big picture talk sheds light on how to adapt, and how to win, in our fast-forward economy.