Vijay V. Vaitheeswaran

Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.

But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.

All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? In Need, Speed, and Greed, global correspondent for the Economist Vijay V. Vaitheeswaran answers that question, offering the essential insider's guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Need, Speed, and Greed inspires and empowers readers to improve their lives, their work, and perhaps even the world.

"Oil is the problem. Cars are the solution."
Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes.

We are living in the midst of a Great Awakening. People are seeking environmentally-sound alternatives to gas guzzlers. Detroit's reign is over. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies.

In Zoom, Iain Carson and Vijay V. Vaitheeswaran, award-winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before. Drawing on years of industry research-including dozens of interviews with motor and energy executives, top policymakers, and latter-day Fords and Edisons-Carson and Vaitheeswaran explain:

-How Toyota became the world's largest automaker through innovation and superior performance.
-Why American politicians have, for decades failed to address our energy issues and global warming-and how grassroots movements, along with individual entrepreneurs, innovators, and outsiders, are making real reform possible.
-How these Green revolutionaries are creating new products powered by hydrogen, electricity, bio-fuels, and digital technology.

As political leaders debate our energy, environmental and economic future, Zoom offers a lucid and visionary portrait of what that future could be. Anyone planning to vote will find compelling truth in its assertions and conclusions.

"By far the most helpful, entertaining, up-to-date and accessible treatment of the energy-economy-environment problematique available." --John P. Holdren, Scientific American

A fiercely independent and irresistibly entertaining look at the economic, political and technological forces that are reshaping the world's management of energy resources, Power to the People has been hailed as "as good a manifesto for the new energy world as you will find." (Fred Pearce, New Scientist). The Economist's Environment and Energy correspondent, Vijay V. Vaitheeswaran sees great opportunity in the energy realm today, and he documents an energy revolution already under way.

From the corporate boardroom of a Texas oil titan who denies the reality of global warming, to a think tank nestled in the Rocky Mountains where a visionary named Amory Lovins is developing hydrogen fuel-cell technology that could make the internal combustion engine obsolete, Vaitheeswaran gamely pursues the people who hold the keys to our future. Avoiding the traditional divide that pits free markets against the wisdom of conservation and the need for clean energy, Power to the People debunks myths without debunking hope.