Tod Maffin

Expert on the Impact of Technology

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THE LATEST: Check out Tod Maffins' new talk, Social Media for Realtors, below.

Called "one of Canada's most influential futurists" by The Globe and Mail, Tod Maffin is a worldwide authority on new technologies, and the strategic use of social media, blogs, podcasts, online video and user-generated content. He's a go-to speaker on the impact of massive technological change on business and the economy, and can accessibly discuss every aspect of technology's implications on our lives. His comprehensive understanding of high-velocity change and competition, hyper-innovation, and the latest trends offers you a startling glimpse into the future that's just around the corner - whether six months, one year, or a decade away.

Maffin is a national CBC broadcaster, a podcasting pioneer, and a popular blogger whose posts are followed by thousands of people in the media, tech and business worlds. In 1999, Maffin launched MindfulEye.com, an artificial intelligence firm that led to his meteoric rise in popularity as a technology futurist. A phenomenal speaker who has won standing ovations around the world, Maffin possesses an energetic, jargon-free style that ensures audiences are not only engaged, but also entertained and motivated.

Tod Maffin Speech Topics

Using Location-Based Marketing to Drive More Revenue: Six Key Strategies for Mobile Commerce

How many potential customers walk past your storefront or office each day without walking in? Imagine if you could target them as they get close and push them a special offer or reward your best customers with a single click of your mouse -- at virtually no cost to you. It's possible, using location-based marketing. Adding a new element to your marketing mix, location-based marketing is on the cutting edge of innovation -- and is too valuable to be ignored. In his exciting new keynote, Tod Maffin shows your audience the latest location-marketing tools and walks you through the six key strategies you will need to target mobile consumers in the future and drive more revenue today.

Social Media for Realtors

Can social media help measurably improve sales in the real estate industry? While many realtors are adopting the game-changing technologies of social media, very few simply don't understand how to harness its power to impact their bottom line. In his new talk, Tod Maffin offers a comprehensive, finely-detailed and results-oriented approach to social media for the real estate industry: how to get your homes in front of as many buyers as possible, how to meaningfully connect with new buyers, how to use email and other tools to make the most of your precious time and ultimately, how to cut through the jargon and make social media work for you. Emphasizing his Return on Investment methodology, Maffin shows us, in a refreshingly practical talk, that social media can be a powerful business force instead of a superficial public forum. With step-by-step instructions, and good humor, he pierces the often blurry language of social media to deliver what all realtors want: real results.

Managing the Facebook Generation

How will you adapt your business to engage and retain the young, energetic workforce that has emerged in the wake of social media -- a workforce that bears little resemblance to what came before it? In this follow-up to his popular Recruiting the Facebook Generation keynote, Tod Maffin shows you how. With real-world case studies, he walks you through the specific areas you need to focus on, such as developing creative benefits packages and learning an entirely new leadership model. Honing in on the six reasons that millennials leave their jobs, you will learn how to successfully integrate the generations, develop workplace education, create a safe space for innovation, foster loyalty in young employees, and structure a team -- everything you need to get the most out of your workers. After the talk, each attendant will receive access to an online resource kit with detailed notes from the presentation.

Tweet Warfare: Building, Protecting, and Managing Your Brand in the Age of Social Networking

The war for market domination is being fought 140 characters at a time. In this talk, Tod Maffin unlocks the micro-marketing secrets previously held by those in the know, on sites like Twitter, Facebook, etc. What are the latest, most measurably effective online branding tools, which ones are right for your industry, and how can you quickly implement them? How can these tools help you precisely measure your marketing efforts? And how can you immediately counter negative online attention? Free of jargon and boring bullet points, Maffin's talk is chock full of startling and easy-to-implement examples. Though you may be aware of social media basics, this talk takes you to the next level, carefully guiding your through a new stage in the crucial online battle for market domination. After each talk, Maffin will provide access to a private online resource, complete with your logo, presentation notes, worksheets, and step-by-step direction of each strategy demonstrated on stage.

Recruiting the Facebook Generation: Winning the New Race for Talent

They're fickle, media-savvy, highly-connected and living on the cutting-edge of technology. The Facebook Generation knows it's in the driver's seat in the workforce these days. Employers worldwide are scrambling to understand what makes this unique generation tick. If your organization thinks grooming your future leadership is about placing stale ads in papers and using old-school recruiting techniques, there's a nasty shock in store. Leading-edge companies are harnessing the powerful networking forces in social media websites like Facebook, MySpace, and YouTube to find and recruit the future workforce. In this talk, Tod Maffin walks you through the challenges involved in this new world of talent management and delivers invaluable insights into the future generation of workers: where to find them, how to attract them, and how to keep them engaged, motivated and fully productive.

Taking Crazy Back: A New Roadmap for Mental Health at Work

Tod Maffin was once the founder of a multi-million dollar tech firm, until the workload caught up with him. He was crippled by depression - all the while struggling to appear productive to colleagues, and happy and healthy to his friends and family. In this bold, emotional, and provocative talk, Maffin reveals how the always-connected landscape of the modern workplace has seduced all of us into endless multitasking and infinite email , and how this increasing workload is far from the best thing for "productivity." This hyper-connected economy, he notes, may be both destroying productivity and eroding the mental health of your company's most valuable asset - its people. Maffin outlines his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come.

The Problem with Rock Tumblers: Why North America's Education system is in Urgent Crisis and How to Fix It

In this provocative keynote, Maffin shows us how the education system takes the "rough stones" - our children - and tries to grind and polish them, like a rock tumbler would, into a proper education. The end result: we scrape away the culture and uniqueness intrinsic to each learner. Maffin counters with five steps that will leave administrators and educators inspired and ready to take action.

Learning in a Digital World: How Kids Are Learning New Ways to Learn

Are we unknowingly re-shaping the learning patterns of children, who are spending increasing amounts of time in front of a computer? Is helping or hindering education? What are the five key things our networked world has taught young people behind our back, and how are kids coping with learning in a hypermedia environment? In this talk, Maffin gives you an insider's view of innovative learning projects.

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