Author of The Smarter Screen, a book about online behavior
Speaker Shlomo Benartzi is a professor and co-chair of the Behavioral Decision-Making Group at UCLA’s Anderson School of Management. He’s interested in combining the insights of economics and psychology to produce positive change on a massive scale. His new book is The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior (with Jonah Lehrer). Benartzi’s end goal in studying online behavior is to improve decision-making for millions of people. He is also the author of Save More Tomorrow and Thinking Smarter.
Along with Richard Thaler (co-author of Nudge), he pioneered the Save More Tomorrow™ program (SMarT), designed to help employees increase their savings rates over time. At one organization, SMarT increased employee savings rates from 3.5% to 13.6%. The program is now offered by more than half of the large retirement plans in the U.S. and a growing number of plans worldwide. It's also been incorporated in the Pension Protection Act of 2006, helping millions of Americans boost their retirement savings.
Benartzi has also advised government agencies in the U.S. and abroad, and has helped craft numerous legislative efforts. He has worked with financial institutions, and currently serves as an academic advisor and chief behavioral economist for the Allianz Global Investors Center for Behavioral Finance. He received a Ph.D. from Cornell University’s Johnson Graduate School of Management.
On Screens: Using Behavioral Economics to Make the Most of Our Digital Life
Shlomo Benartzi's studies into digital behavior have shown us how the cues, frames, and nudges that influence our choices on screens are drastically different from the ones that work in the analog world. Long story short: the medium really is the message. His findings have massive implications. They suggest, for example, that many of the behavioral fixes of the 20th century are obsolete in the 21st; the old rules no longer apply (for instance, the “default nudge”—the way we tend to choose the default option when presented with a difficult decision—is far less effective in the online world). But, as Benartzi argues, this also opens up new possibilities to help people make the right choices. In this talk, he looks at a wide range of issues and opportunities that touch on everything from education, retail, marketing, and policy decision-making. The digital revolution is changing how we behave in all sorts of subtle and surprising ways. If we want to take advantage of this new world, then we need to revise our models of human behavior. We need to think differently about how we think.
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
A leading behavioral economist reveals the tools that will improve our decision making on screens
Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping “buy,” often make for poor decision making on screens.
In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.
• You’re more likely to add bacon to your pizza if you order online.
• If you read this book on a screen, you’re less likely to remember its content.
• You might buy an item just because it’s located in a screen hot spot, even if better options are available.
• If you shop using a touch screen, you’ll probably overvalue the product you’re considering.
• You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font.
Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.
Do you eat your favorite chocolate first or last? Knowing the answer can improve your retirement planning. https://t.co/MG0Z4dxUPjabout 2 weeks ago
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