Richard Florida

Author of The Rise of the Creative Class and Who's Your City?

Who's Your City? How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life

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Richard Florida's seminal work, The Rise of the Creative Class, enthralled academic circles and electrified the real world of business. His key concept -- the creative class-- has entered the popular imagination with sea-changing force, and his prescient insight has shown the world the impact of creativity on the global economy. Now one of the world's leading public intellectuals, he has established himself as a much-sought after speaker in the areas of economic competitiveness, demographic trends, regional development and cultural and commercial innovation.

Florida's latest book The Great Reset, explores the way in which past economic "resets" have powerfully reshaped social and economic landscapes. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. A brilliant speaker, recently named one of the best and brightest by Esquire, Richard Florida combines in-depth analysis, cutting-edge trends, and fascinating personal stories to show us where the world is headed. He doesn't just tap into hot topics, he generates them.

Richard Florida's ideas on the "creative class" and on cities have been featured in major ad campaigns including BMW and are being used globally to change the way companies and regions compete in the creative age. A Professor of Business and Creativity at the Rotman School of Management, in Toronto, Florida is on the cutting-edge of research and innovation that drives the 21st century world economy.

Richard Florida Speech Topics

Creative Class Communities -- City, Regional, and Global Economic Growth

No longer are cities competing with neighboring cities, rather mega regions are competing globally. Focusing on city, regional and global economic growth, Richard Florida shares the knoweledge that gives community leaders the tools they need to generate greater economic prosperity in their region. In this talk, Florida presents the most current regional economic and demographic data of cutting-edge community-building practices to give you framework to make your community more competitive and vibrant.

Innovation, the Culture of Creativity and Managing for It

Richard Florida ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people. Drawing from his breakthrough Harvard Business Review article and more than two decades of research and experience on leading edge companies, Florida show teams of executives and managers how to manage.

Creative Class Consumption: Marketing to the Creative Class

Who is the Creative Class and why do they matter? They are a consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. The Creative Class is 40 million strong and makes up 30 percent of the U.S. workforce, with 50% of wages earned. They control nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually. In this talk, Richard Florida presents years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.

VIDEOS

LINKS

Creative Class

BOOKS

The Great Reset

Who's Your City?

The Flight of the Creative Class

The Rise of the Creative Class

ARTICLES

The Great Reset - Interview in The Atlantic

How the Crash Will Reshape America

All Speakers > Richard Florida

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