Author of The Rise of the Creative Class and Who's Your City?
Richard Florida's seminal work, The Rise of the Creative Class, enthralled academic circles and electrified the real world of business. His prescient insight has shown the world the impact of creativity on the global economy. Esquire named Florida one of the best and brightest, Fast Company dubbed him an “intellectual rock star,” and MIT Technology Review and GDI named him one of the world’s most influential thinkers. Florida has established himself as a much-sought after speaker in the areas of economic competitiveness, demographic trends, regional development and cultural and commercial innovation.
Florida's ideas on the "creative class" and on cities have been featured in major ad campaigns including BMW and are being used globally to change the way companies and regions compete in the creative age. The Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto, Florida is on the cutting-edge of research and innovation that drives the 21st century world economy. He is also a member of the Global Agenda Council on the Creative Economy, World Economic Forum.
Opportunities and Challenges of the Creative Economy
Combining in-depth analysis, cutting-edge trends, and compelling personal stories, Richard Florida presents his insights into how creativity and the emergent Creative Class are revolutionizing cities and the global economy. Looking toward the future, Florida identifies the patterns that are transforming virtually every aspect of our lives—from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how the very same underlying force—the clustering of talented people, economic assets and innovation that propels our economy—is also leading to growing inequality and class divides for cities and nations. The key to overcoming these challenges and to future progress, he tells us, is to tap and harness the full creativity of each and very human being. In doing so, he unveils the underlying keys to building great cities that power prosperity and can lead us to happier more fulfilling lives.
Creative Class Communities: City, Regional, and Global Economic Growth
No longer are cities competing with neighboring cities, rather mega regions are competing globally. Focusing on city, regional, and global economic growth, Richard Florida shares the knowledge that gives community leaders the tools they need to generate greater economic prosperity in their region. In this talk, Florida presents the most current regional economic and demographic data of cutting-edge community-building practices to give you framework to make your community more competitive and vibrant.
Innovation, the Culture of Creativity and Managing for It
Richard Florida ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people. Drawing from his breakthrough Harvard Business Review article and more than two decades of research and experience on leading edge companies, Florida show teams of executives and managers how to manage.
Creative Class Consumption: Marketing to the Creative Class
Who is the Creative Class and why do they matter? They are a consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. The Creative Class is 40 million strong and makes up 30 percent of the U.S. workforce, with 50% of wages earned. They control nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually. In this talk, Richard Florida presents years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.
The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity
In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.
The Rise of the Creative Class
Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Why have we done this? Florida finds the answer in the rise of a new social class. Like other classes, its basis is economic. Just as the feudal aristocracy derived its identity and values from its hereditary control of land and people, and the bourgeoisie derived its identity and values from its role as merchants of goods, the Creative Class derives its identity and values from its role as purveyors of creativity. When we see ourselves as "creative," our self-image affects the choices we make in every area of our lives. Based on a massive body of research, The Rise of the Creative Class chronicles the ongoing sea-change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises nearly forty million Americans, or more than 25% of all employed people. The choices these people make have already had a huge economic impact, and in the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity
We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late nineteenth century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery.
In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives--from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. We've weathered tough times before. They are a necessary part of economic cycles, giving us a chance to clearly see what's working and what's not. Societies can be reborn in such crises, emerging fresh, strong, and refocused. Now is our opportunity to anticipate what that brighter future will look like and to take the steps that will get us there faster.
With his trademark blend of wit, irreverence, and rigorous research and analysis, Florida presents an optimistic and counterintuitive vision of our future, calling into question long-held beliefs about the nature of economic progress and forcing us to reassess our very way of life. He argues convincingly that it's time to turn our efforts--as individuals, as governments, and as a society--to putting the necessary pieces in place for a vibrant, prosperous future.
Who's Your City?
It's a mantra of the age of globalization that where we live doesn't matter. We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup. According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the "mating markets" in which we participate. And everything we think we know about cities and their economic roles is up for grabs. Who's Your City? offers the first available city rankings by life-stage, rating the best places for singles, families, and empty-nesters to reside. Florida's insights and data provide an essential guide for the more than 40 million Americans who move each year, illuminating everything from what those choices mean for our everyday lives to how we should go about making them.