Rahaf Harfoush

Data is reinventing management philosophy as we know it. Rahaf Harfoush will share how some of the most innovative companies are using data to create better, faster organizations. Based on her upcoming co-authored book, Decoded: What if we understood our talent as well as we understand our customers, Rahaf will share how companies across various industries are decoding their businesses and tapping into new opportunities.

Rahaf will delve into case studies and personal research and offer invaluable insights in this enlightening talk. She will explore the benefits of applying Evidence Based Management, how Data can be used as your sixth sense, why being a master orchestrator is equally important to being a master craftsman in the digital age, and why technology should be used as a coach instead of a referee, inside every business.

Data has become one of the most valuable resources in uncovering insights about our behaviour and motivations. The next wave of market leaders will be the companies who shift that analytical focus inward, concentrating on understanding their talent as well as they do their customers. Leaders that embrace this new age of data abundance will gain insights about their organizations that will revolutionize the way they make decisions, recruit talent and compete in the marketplace.  Rahaf will share the Decoded Manifesto and explain how every company can use data to deliberately engineer a culture that improves happiness, productivity and profit.

For as long as we can remember, we have placed our health in the hands of our healthcare practitioner. Today, we are seeing a new age where patients are informed and a second opinion is only a google search away. From patients who can publicly rate their doctor and hospital experiences to insurance companies who use social media to determine knowledge of pre-existing conditions in their client's claims, the health care industry is going through a period of increased transparency and disruption.

Using the latest case studies and research, this presentation will answer the following questions:
- How is collaborative technology changing patients' attitudes and management of their own well being?
- Can the creation of micro-niche communities promote greater healing?
- How are mobile apps helping patients make better decisions?
- How are mobile apps helping health care practitioners refine and perfect their skills?
- What can health institutions do to protect their brands in this new reputation economy?
- What are the policies necessary for both patients/practitioners to engage in social media without compromising ethics, privacy, or putting their employers at risk?
- How can we cope with (mis)information overload especially when diagnosing ourselves?

Do we really need a university degree? Billionaire Peter Thiel doesn't think so—and he's not alone. In a world where information travels faster than the speed of light can we still rely on institution that can't seem to keep up? In this presentation, Rahaf Harfoush will examine the challenges being faced by the education institutions as well as some of the start-ups that are disrupting the way we learn. From tuition-free online universities, to an enormous video-on-demand online tutoring platform there are now new ways to pursue a higher education.
- What are the risks and opportunities for educators in this space?
- How is technology being used to make education (and educators) more accountable and transparent?
- What are some of the innovations that are improving classrooms and lecture halls around the world?
- What are the latest and greatest innovative startups in education?
- How is technology impacting the way we learn?
- What will the schools of tomorrow look like?

We all know the impact social media can have in a political campaign, but thanks to the incredible speed of innovation, that's just the beginning. From the Wikileaks' cablegate scandal which revealed the confidential cables of US Diplomats to the use of Facebook to rally supporters during the Arab Spring in Egypt, we are living in a world where the playbook of politics are changing. Using case-studies and the latest research, this keynote presentation will answer the following questions:
- How is technology impacting geo-political agendas?
- What does Diplomacy 2.0 look like?
- How are governments around the world legislatively dealing with these issues?
- What are the risks we face in the age of cyber-terrorism?
- How are activists both empowered and threatened using these tools?
- What are the new roles for multinational companies in this new global dialogue?

What happens when our institutions —workplaces, government, education systems—no longer connect with the people they're meant to engage? In the blink of an eye, our social norms have changed. New technologies and social platforms make it easier than ever for people to connect and collaborate. Simply put: Our way of life is outpacing our institutional models, many of which haven't changed in decades. Schools, corporations, and government agencies are now scrambling to catch up. In this revelatory talk, Rahaf Harfoush asks, What happens when businesses are unable to meet the expectations of consumers, competitors, and stakeholders? When governments no longer represent their constituents? When education is dwarfed by innovation? With case studies, original research, and her trademark accessibility, Harfoush outlines how we've outgrown the way we live—and how best to adapt, reposition, and move forward.