New York Times Bestselling Co-author of The Decoded Company
– Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide, on Yes We Did!
Rahaf Harfoush is the co-founder of Red Thread Inc, a consulting agency that provides clients with out-of-the-box thinking to tackle strategic challenges. Formerly, she was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva, Switzerland where she researched and identified start-ups that were using technology to improve the state of the world. Harfoush was responsible for managing the Web & IT category of the programme and in integrating the companies within her portfolio into the Forum's global network, various initiatives and regional events, such as Davos, the Annual Meeting in Switzerland, and the Annual Meeting of New Champions in China. As a highly sought-after keynote speaker, Harfoush has delivered presentations across the globe. She is also an in-demand moderator and Master of Ceremonies for panels and events.
Harfoush is a Global Ambassador for the Sandbox Network, a community of exceptional entrepreneurs under the age of 30. She is on the Board of Directors of Taking IT Global, a non-profit that enables the world's largest community of youth to create positive changes in their cities. She is also on the Advisory Board of OneLeap.to, a site that helps connect young people to business leaders.
In August 2008, she joined Barack Obama's New Media Team at the Chicago headquarters as a full-time volunteer during the Presidential election campaign. In 2009, she published a book about her experiences titled Yes We Did! An Insider's Look at How Social Media Built the Obama Brand. She is also the co-author of New York Times bestseller and Gold Axiom Business Book Award winner The Decoded Company: Know Your Talent Better Than You Know Your Customers, which explores how big data can increase employee success and satisfaction, and encourage corporate growth. The Decoded Company was also the winner of a 2015 Axiom Business Book Award in the Business Technology category, tied with Walter Isaacson's The Innovators. She is currently working on her third book, entitled ArchiTechs: How to Live, Work & Govern in a HyperConnected World.
Harfoush was also the Research Coordinator for the best-selling Wikinomics: How Mass Collaboration Changes Everything (Tapscott 2006), and contributor to both Grown Up Digital: How the Net Generation is Changing Your World (Tapscott 2008) and Everything I Needed to Know About Business I Learned from a Canadian (Brody 2008).
Not-So-Big Data: Why Evidence-Based Leadership is Everyone's Responsibility
In this essential keynote, New York Times bestselling author and strategist Rahaf Harfoush explains how big data has evolved into one of the most important leadership issues of modern business.
Harfoush highlights how trends such as data-abundance, hyper-personalization, and a global talent shortage have made finding and keeping the right people a key priority. She reveals how companies like Starbucks, UPS, Bank of America, Sprint, US Airways, and more are applying data to improve performance, increase profitability, and most importantly, create happy work cultures.
Filled with practical tools and insights, Harfoush focuses on making data accessible to everyone—regardless of industry, size, technical literacy, or budget. The companies that will thrive in today’s fast-paced economic climate will the ones that apply data to transform their organizations and unleash their people’s potential. Will you be one of them?
The Decoded Master Class
Delving deeper into the content of her keynotes, Rahaf Harfoush’s workshops and master classes further explore the methods behind applying data to transform your organization and unleash your people’s potential. She outlines tangible and strategic ways to decode the real story embedded in the data trail that follows our people and every project they work on. Rather than treating your people as interchangeable resources, you’ll learn how to apply a combination of self-reported and ambient data to develop a “sixth sense” about your people.
Participants will gain a succinct understanding of how to:
· Customize a data-driven culture in the organization
· Apply real time insights into training and development
· Increase agility and speed with evidenced-based decision making
· Apply a combination of self-reported and ambient data
· Gain a competitive advantage over those companies using outdated management tools
· Maximize the potential of data in the organization
Innovative Cities: How Digital Culture is Changing the Way We Live
How is digital culture changing the way we live in cities? In this talk, Rahaf Harfoush examines the role of technology for citizens, governments, and businesses. We all have the same goals in mind: to boost the local economy, to improve tourism, to attract the best and brightest talent, and—most importantly—to create the best possible quality of life for all citizens. To do this, innovative cities must prioritize digital culture. We must find easy ways for people to connect with and report problems to their local government. We must provide new, attractive features and initiatives for people and businesses. And, we must focus on real-life benefits, transparency, and engagement. Harfoush shares her predictions for how technology will continue to impact cities, and what we can do to positively shape the future of our urban centres.
ArchiTech Revolution: HealthCare
For as long as we can remember, we have placed our health in the hands of our healthcare practitioner. Today, we are seeing a new age where patients are informed and a second opinion is only a google search away. From patients who can publicly rate their doctor and hospital experiences to insurance companies who use social media to determine knowledge of pre-existing conditions in their client's claims, the health care industry is going through a period of increased transparency and disruption.
Using the latest case studies and research, this presentation will answer the following questions:
- How is collaborative technology changing patients' attitudes and management of their own well being?
- Can the creation of micro-niche communities promote greater healing?
- How are mobile apps helping patients make better decisions?
- How are mobile apps helping health care practitioners refine and perfect their skills?
- What can health institutions do to protect their brands in this new reputation economy?
- What are the policies necessary for both patients/practitioners to engage in social media without compromising ethics, privacy, or putting their employers at risk?
- How can we cope with (mis)information overload especially when diagnosing ourselves?
The Decoded Company: Know Your Talent Better Than You Know Your Customers
Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs.
At most workplaces, it's still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people.
The Decoded Company distills how this process works into three transformative ideas.
· Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment.
· Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower.
· The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams.
Yes We Did
The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign's use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies--email, blogs, social networks, Twitter, and SMS messaging--empowered a formidable online community to help elect the world's first "digital" President.
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