One of North America's Leading Sales Speakers
A popular sales speaker, entrepreneur and educator, Michael Vickers—as per the title of his acclaimed book—can help you "Become Preferred," and outsell your competition, every time. In his energetic keynotes, he shares his state-of-the-art strategies and tactics to help you out-service your competitors and become the "Preferred Provider" of your products or services. His sessions are educational, intimate and unabashed; his stories are hilarious, his enthusiasm is boundless, and he is relentless in his message that success is available to everyone.
Becoming Preferred: How to Outsell your Competition
Filled with applicable anecdotes, examples and strategies, this book will help you become the preferred provider of what you sell.
Becoming Preferred will teach you how to identify market stresses and create “distinctive value” using five customer values. Individuals and organizations that employ these strategies enjoy increased market share, market prestige, higher margins, and become leaders in their markets.
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