Dr. Marina Adshade
Author of Dollars and Sex: How Economics Influences Sex and Love
Dr. Marina Adshade is taking hard data and economic theory into the bedroom—and she's gaining followers in droves. Adshade currently teaches at the Vancouver School of Economics at the University of British Columbia. In 2008, she launched an undergraduate course titled Economics of Sex and Love, which invited her students to approach questions of sex and love through an economist’s lens. The course was an instant hit, and led to the launch of her popular blog, Dollars and Sex. It's a new, profoundly important and accurate outlook on our personal lives—one that inextricably links us together in a market for sex and love.
In her forthcoming book, Dollars and Sex: How Economics Influences Sex and Love, and in engaging keynotes, Adshade applies the analytical and statistical tools available to economists to examine human sexuality. She explores dating and marriage, promiscuity, infidelity, risky sexual behavior, the relation between sex and happiness, and markets for sex such as prostitution, pornography, and lap dancing, all within an economic framework. Adshade has a Ph.D in economics from Queen's University. Adshade also writes regularly for the Globe and Mail and for Canadian Business Magazine.
Dollars and Sex: How Economics Influences Sex and Love will be out in in March 2013 (Canada) and April 2013 (U.S.)
Dollars and Sex: Why the Market Matters
In Dollars and Sex, economist Marina Adshade converts economic theory into a sexy science by applying the principles of supply and demand and other market forces to matters of love and libido. In hugely popular and highly customizable talks, Adshade unlocks the mysteries behind our actions, thoughts, and preferences using engaging research, economic analysis, and humour. She explains that when it comes to matters of the heart, the market matters, too. Beyond data and theory, understanding the way these markets operate provides a structured way to think about the world around us. Now more than ever, it's important to understand how our economy is affecting the more personal aspects of our lives. In an era in which sexuality and relationships are mired in politics and personal values, Adshade offers a refreshing approach that can be very revealing. Ultimately, she shows the audience that every option, every decision and every outcome in matters of sex and love is better understood through economics.
With colourful storytelling, empirical evidence and hard data, Adshade answers our burning questions from within an economic framework—and those questions we never thought to ask, such as:
- How do we sabotage our chances of finding a mate when dating online?
- What is the relationship between rising rates of casual sex and the widening earning gap?
- Why have we become so promiscuous over the past century? In what direction are we heading?
- Why have divorce rates been falling over the past 30 years and what economic forces will determine divorce rates in the future?
- What does it mean to be married in 2012? Is modern marriage just an opportunity to consume more goods and services?
- Why are teen pregnancy rates in the US so high relative to other developed nations—and is there hope that this might change?
Dollars and Sex: How Economics Influences Sex and Love
There’s a marketplace for sex and love, and you’re in it.
In Dollars and Sex, economist Marina Adshade converts economic theory into a sexy science by applying the principles of supply and demand and other market forces to matters of love, courtship, sex, intimacy, and marriage. As she does in her hugely popular blog of the same name, Adshade unlocks the mysteries behind our actions, thoughts, and preferences using engaging research, economic analysis, and humor. The end result is a fascinating look at just how central the interplay of libido, gender, love, power, and economic forces is to the most important choices we make in our lives. Ultimately she shows that every option, every decision, and every outcome in matters of sex and love is better understood through economics.
Dollars and Sex unveils the economics behind sex and love, answering the questions we’ve always wondered—and those we never thought to ask, such as:
• When dating online, do we create thin markets, making it harder to find a mate?
• Has the widening earning gap between the rich and the poor help to popularize casual sex?
• Is modern marriage just an opportunity to consume more good and services?
• If teenagers are having sex less frequently, why are STD rates in that group on the rise?
- New Speakers The Startup Playbook: 5 Innovation Tips From New Speaker David S. Kidder
- Economics Money Makes You Happy—When You Share It: Elizabeth Dunn
- Design Print The Future: Design Speaker Neri Oxman on the Cover of ICON Magazine
- Science Stocks & Sexual Attraction: Adam Alter & Malcolm Gladwell On Environmental Cues