Founder of the 11th Largest Brewery in the WorldBook Speaker
In her early 30's, Manjit Minhas, the petroleum engineering student turned beer baroness, is one of North America's most exciting entrepreneurs. The alcohol industry has always been an old boys club, dominated by the male-run businesses of old. Minhas has been able to do what few ever thought possible—start from nothing and successfully enter the beer and spirits industry, undoubtedly one of the most competitive markets around, all as a young female entrepreneur.
Minhas has single-handedly caused a stir in the Canadian beer industry by gaining huge market share in a short amount of time with her aggressive marketing and advertising techniques and her pricing strategies. A testament to the entrepreneurial spirit, Minhas's story shows that no market is impenetrable, and that sharp business sense and guts can shake a once stagnant market to its core. Minhas is also the first brewer in Canada to voluntarily put a Management Warning on all her beer cans. The Management Warnings include such direct statements as “Please do not drink and drive—ever,” “Expectant mothers should avoid drinking alcoholic products” and "Enjoy this product responsibly - Respect yourself and others". Her commitment to ethical business is one of the many reasons why her ventures have been so widely successful. Minhas and her story have been featured in many publications such as Macleans Magazine, Canadian Business Magazine, The Globe & Mail, and have been featured on TV in programs such as the CBC National News with Peter Mansbridge, and CBC Venture. She is set to open a new brewery in Calgary soon.
The Minhas School of Beer Business Success
Manjit Minhas started as a 19 year old with $10,000 and a dream. Today, her brewery is the 11th largest in the world. How did a young female entrepreneur manage to break into one of the toughest markets in the world? In this talk, Manjit Minhas shares the principles and entrepreneurial values that has led her company to rapid success-- principles she calls "The Minhas School of Beer Business Success." Why is trust one of the most important aspects of business? How can you identify the market gaps your competitors are ignoring, and use them to your advantage? How can you successfully market your product on a small budget? Minhas is as down to earth as she is business savvy, and shares her remarkable story with sincerity and verve. This is a fantastic talk that will enlighten entrepreneurs, students, and businesspeople of all industries, ages and genders.
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