Former Director of Creation for Cirque du Soleil
Lyn Heward was Director of Creation, President and COO of the Creative Content Division—she managed the creative fire during much of the company's history. In her speeches, she draws on her unparalleled experience to show you how to make creativity a part of everything you do. During her time as President and COO of the Creative Content Division, Heward helped guide Cirque masterworks such as Varekai, La Nouba, 'O,' Dralion, Zumanity and KA. Drawing on her experiences, Heward also authored the critically acclaimed book The Spark: Igniting the Creative Fire That Lives Within Us All.
The Spark: Igniting the Creative Fire That Lives Within Us All
In her magnificent keynote, Heward takes you behind the scenes of Cirque du Soleil to explore the nature of creativity and innovation. A gifted storyteller, she dispenses practical advice on a range of issues: risk-taking; leadership; teamwork; product development; finding and developing talent; and fostering a dynamic corporate culture. With authority, Heward helps you find the creative spark and zeal for innovation that, in today's business climate, can mean the difference between success and failure.
Lyn blew me away from the outset. She owned the stage, she drew us in, she told us captivating stories, she made us laugh, she made us gasp in awe at Cirque du Soleil's feats of human endeavour. She was, quite literally, the apex of a great festival of creativity. Her seven ideas of unlocking creative talent were particularly relevant to our business, and the stories she used to illustrate them were a vivid reminder of the importance of lateral thinking, talent management, commitment to excellence bravery, doing what's never done before.
Creativity and innovation are widely recognized as essential to success in business, and so many aspects of our lives. For over two decades, Cirque du Soleil has been a world-renowned laboratory of creativity, enthralling audiences around the world by fusing dazzling acrobatics, staging and choreography, and music, along with beautiful costumes and technical effects to inspire and create magical, almost otherworldly theatrical experiences.
In The Spark, Cirque's former president of creative content, Lyn Heward, invites readers inside the world and ideas of Cirque du Soleil through the story of an ordinary man searching for meaning in his work and life. Like so many other people in their careers, sports agent Frank Castle has lost the passion he once had for his job. But a chance encounter with an inspiring Cirque du Soleil director takes him inside Cirque du Soleil to meet the artists, directors, designers, and technicians who create, shape, and perform in their acclaimed shows.
As the story unfolds, the artists reveal surprising secrets about the sparks that ignite their creativity-- from the pressure of deadlines and the exhilaration that comes from risking it all, to the chance encounters and everyday occurrences that have changed the way they live and work. As Frank comes to discover, every one of us is creative-- wherever we work or whatever our job title is-- but it's up to us to tap into that powerful force.
As The Spark makes clear, there is no single formula for creative successâ€“each of us must unlock the power of our imagination in our own way. An inspiring tale that draws on behind-the-scenes stories from the most creative people in entertainment as well as some out-of-this-world Cirque du Soleil magic, The Spark is an unparalleled guide on how to make creativity a part of everything you do.
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