Founder & CEO of Fenugreen
Since Kavita Shukla launched FreshPaper at a Cambridge, MA farmer's market, the product has spread to farmers and families worldwide, as well as selling with retailers across the U.S. (including Whole Foods, Bed Bath & Beyond, Amazon, and Ace Hardware). Shukla and her company, Fenugreen, are now establishing initiatives to benefit local food banks in the U.S. and small-scale farmers in the developing world. Fenugreen has been recognized as the “most innovative young company in the world” by the Kauffman Foundation’s Startup Open, and Shukla has been the recipient of numerous awards for her work, including the INDEX: Design to Improve Life Award—the world’s largest prize for design.
Changing the World, One Piece of Paper at a Time
Kavita Shukla’s breakthrough innovation—FreshPaper, a simple, biodegradable spice-infused paper that helps keep food fresh—began as a middle-school science project based on her grandma's home remedy. Shukla began selling her product out of a stall in a Cambridge, Massachusetts farmers’ market; now it’s been heralded by everyone from the New York Times to Oprah Winfrey for its potential to address the massive global challenges of food waste & hunger. In this talk, Shukla shares the story of how FreshPaper came to be, and the challenges she’s faced—and overcome—in her journey as a young entrepreneur, businesswoman, and activist for global social change.
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