Jeremy Gutsche

Times of change and uncertainty can spark the greatest opportunities for innovation. Many multi-billion dollar corporations like Hewlett-Packard, Disney, and Microsoft were started during periods of economic recession. Jeremy Gutsche, North America's most sought after authority on trend hunting, shows you how to gain an edge in business by harnessing the creativity that will help your company survive and flourish in any economic climate. With a respected understanding of exploiting what's cool and predicting future trends, Gutsche shows how to create a culture of innovation in your company, maximize the exposure of your marketing message, and think big while acting small. A fascinating and valuable talk, Gutsche details how to stimulate creativity and unlock the powerful strategies of trend-hunting to help your business thrive in these uncertain times.

In this talk -- one of the world's 'most favorited' presentations at SlideShare.net -- Gutsche delivers a beginning-to-end exploration of the innovation process, reinvented. Visually engaging, and packed with examples, it's a cutting-edge toolkit for leveraging viral trends and methodical innovation frameworks to generate breakthrough ideas. He talks about Creating a Culture of Innovation, Power Innovation, and his famous Trend Report.

In this keynote, Gutsche uses viral videos and powerful online marketing examples, moves beyond the buzzwords (Facebook, social marketing) and reveals the core elements that make viral messages so infectious. Rule #1: "Relentlessly obsess about your story."

In a world of increased competition, intensified customer demands, and shifting employee demographics, a culture of innovation is more important than ever. Gutsche's Culture of Innovation framework shows you groundbreaking ideas related to perspective, customer obsession, tolerance for failure and creativity. He provides practical ideas that inspire companies to make their cultures revolutionary.

Leveraging the world's largest database of micro-trends, Gutsche filters through the most viral innovations in the world, creating 'Clusters of Inspiration' Companies, including Microsoft, Yahoo and eBay, have bought and used this research. In this talk, Gutsche walks you through clusters of inspiration and teaches you how to create their own.

With a background in management consulting and success at the cutting edge of innovation, Jeremy brings a rare perspective on how to unleash innovation within a business context which is why companies like Cadbury, General Mills, Hilton, Mars and Petsmart rely on Jeremy to align their focus. His innovation workshops help companies prioritize critical areas for innovation, find opportunity in chaos, and infectiously market new products. For workshop clients, Jeremy typically performs a 1 hour keynote followed by a 1-3 hour workshop focused on the company's most important strategic questions.