CEO of Trendhunter.com, Award-Winning Innovator, and New York Times Bestselling Author of Better and Faster
Praise for Better and Faster:
"[Gutsche] shows you smart, useful tools to help you find breakthrough ideas better and faster.”—Daniel H. Pink, NYT bestselling author of To Sell is Human and Drive
“Gutsche nails it with this book. He’ll teach you neurological habits that can accelerate your success and make you into a fire-breathing, game-changing innovator of epic proportions.”—Guy Kawasaki, bestselling author of The Art of Social Media
In the past few years, Jeremy Gutsche has inspired 300,000 people at 400 events for top-tier brands, billionaires, and associations. With an MBA and CFA, as well as two bestselling business books and an influential website, Gutsche is a creative globe-roamer with a broad appeal. TrendHunter.com is the largest, most influential, most updated collection of cutting edge ideas available anywhere. Imagine the insight you'd get from a 100,000,000 person focus group. That's Trend Hunter—its custom innovation advisory is changing the way the world's most powerful brands innovate. As its founder, Gutsche relentlessly tracks and finds The Next Big Thing—that valuable but elusive commodity—for a global audience that generates millions of views a month.
Jeremy Gutsche is the winner of The Cisco Innovation Excellence Award and the BDC's Young Entrepreneur of the Year Award. In bold, interactive keynotes, he delivers a blend of viral new trends, strategic frameworks, and a contagious enthusiasm for innovation. He possesses a unique perspective on innovation in the business context, and draws on his background in both corporate strategy and Web 2.0 to provide you with inspiration and tools to generate ideas, stimulate creativity and unlock potential. At 28, as one of Capital One's youngest Business Directors, Gutsche led his team to grow a billion dollar portfolio of market leading products. And as a Management Consultant for the Monitor Group, he advised Fortune 50 clients on top level strategy. His first business book, Exploiting Chaos, won an Axiom Business Book Award, was named an Inc. Best Book for Business Owners, and was a #1 bestseller on the 800 CEO Read list. His second book, Better and Faster, was a New York Times bestseller, #1 on Amazon and a CEO Read "Select" book for CEOs, entrepreneurs, and managers. He holds an MBA from Queen's, is a CFA, and studied innovation at Stanford's Graduate School of Business.
Better & Faster: The Proven Path to Unstoppable Ideas
In this talk, Jeremy Gutsche will teach you a proven path to unstoppable ideas. With tactics he's developed by studying tens of thousands of ideas, and frameworks he's tested while helping to solve some of the world's toughest innovation problems with his 300+ clients, ranging from Coca-Cola to Sony to Wells Fargo, he'll teach you to look for the patterns of opportunity right in front of you. How do we overcome psychological traps that block our success? Based on his book Better and Faster: The Proven Path to Unstoppable Ideas, Gutsche connects human evolution with our ability to adapt to rapid change, showing you why smart people miss great ideas and what to do about it. Gutsche's highly engaging, humorous, and educational lessons are drawn from the untold tales of reclusive billionaires, and ordinary people who achieved the unthinkable by simply seeing the opportunities that others overlooked. He'll teach you to see patterns and clues that will lead you to be a better investor, better innovator, better creator, and better at adapting. You will be better and faster.
Adapt & Disrupt: Capture New Business Opportunities and Stay Ahead of the Pack
After finding success, many companies fall into a pattern of dire complacency. Their decision-makers forget about adapting and making change happen. Enthralled with their achievements, they’re afraid to fail at something new—so they don’t even try. Once-thriving corporate cultures can quickly wilt, and the results can be deadly. Just ask Kodak, Blackberry, Blockbuster, or Smith Corona, whose leaders didn’t adapt at crucial moments of transformation. Today, no one within a company can afford to stagnate. Each employee needs to keep pushing forward. In this powerful talk, Jeremy Gutsche shows you how to awaken, hunt, and capture those immense opportunities that others might too easily dismiss. And, he explains how to actually make these ideas happen. Drawing on 200 interviews with CEOs, Trendhunter's study of 250,000 innovations from a virtual focus group of 100,000,000 people, new case studies of a variety of brands, and even his family’s personal journey of entrepreneurial daring, Gutsche challenges audiences to define their core values, and guides them toward a new outlook on innovation, disruption, and adaptation.
Custom Reinvention Workshops
If you are looking for transformative change and next-level thinking, you need one of Jeremy Gutsche's 2-7 hour reinvention workshops to follow his innovation keynote. The workshops are high-impact, high-intensity experiences that the world's leading companies, billionaires, CEOs and NASA have relied on to either:
1. Dramatically accelerate innovation,
â€¨2. Extract the best thinking from your teams, â€¨
3. Prototype your future; or â€¨
4. Make change happen when change is hard.
Following his keynote speech, Gutsche will guide your team through his proven methodology in a series of exercises applied directly to your most concerning challenges. Sub-groups of 4-8 people will work together developing impactful new ideas, disruptive thinking, and a cohesive set of next steps. Multiple teams provide multiple perspectives, leading to even more ideas. Workshops can include a dozen people or a full conference room, although the structure is different based on size. Also note the workshops are especially useful for CEO participation, corporate boards, and leadership teams.
Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
Times of change and uncertainty can spark the greatest opportunities for innovation. Many multi-billion dollar corporations like Hewlett-Packard, Disney, and Microsoft were started during periods of economic recession. Jeremy Gutsche, North America's most sought after authority on trend hunting, shows you how to gain an edge in business by harnessing the creativity that will help your company survive and flourish in any economic climate. With a respected understanding of exploiting what's cool and predicting future trends, Gutsche shows how to create a culture of innovation in your company, maximize the exposure of your marketing message, and think big while acting small. A fascinating and valuable talk, Gutsche details how to stimulate creativity and unlock the powerful strategies of trend-hunting to help your business thrive in these uncertain times.
Creating a Culture of Customer Obsession
In an increasingly jaded market, how can you boost sales? How can you drive customer engagement? Having the best product isn't enough any more. You need to spark the kinds of conversations that lead to conversion. You need to make a deeper connection that speaks to both the needs your customers are currently facing, and the changes coming down the pike. In this talk Jeremy Gutsche takes you through the hard data on the kinds of engagement that lead to sales. Drawing on case studies with millions of data points, Gutsche illustrates how chaos creates opportunity in sales, how to infectiously message your idea, how to make messages pop through the clutter, and—ultimately—how to innovate the sales process and build a culture of customer obsession.
The Market Research Event
Jeremy Gutsche has been by far the #1 speaker [out of 175 speakers]. He had literally 100 people rush the stage for his book."
Jeff Busch VP, Meetings Professional International
"Jeremy Gutsche is the rockstar of keynote speakers! He rocked the house. He brought people alive.... He got people focused on the message and every single person was with him for every word. Jeremy Gutsche, you rock!"
I have always believed that the value and effectiveness of a presentation could be judged based on how well it managed to edify, to entertain, or to enlighten the audience. A good speaker will deliver on one of these key attributes. A great speaker will deliver on all three. Jeremy Gutsche delivered on all three. His â€˜Get Better & Fasterâ€™ presentation at our recent CPABC Spring Leadership Conference was informative, it was entertaining, and it provided everyone with a framework that forced us to re-think our notions about how to find new opportunities for growth and success. His energy and dynamism are obvious, but more importantly, he backs up the performance with substance. I highly recommend him for anyone looking to gain unique and original insight into how to manage chaos and change.
"We had 7500 people from 82 countries, translated into 12 languages, which is more than the UN.... Jeremy was unbelievable... a standing ovation! Best closing speaker we've had in years! Don't miss him!"
Retail Bankers Association
"He's a bestselling author who will teach you game-changing beliefs, cutting edge frameworks and powerful ideas so that you can create lasting connections with customers while providing value, leveraging creative thought and harnessing chaos."
World HR Congress
"Best speaker of the whole 3 day congress... Energizing, stimulating, modern, fun, passionate presentation... Jeremy was the most effective & relevant presenter of the whole conference [Jeremy's weighted score was an unprecedented 97.1%]."
National Confectioners Association
Jeremy was fabulous! Our audience was ecstatic with his phenomenal speech and amazing delivery. We are absolutely thrilled. Thank you for all of your time and expertise leading up to our event. You are a pleasure to work with.
Better and Faster: The Proven Path to Unstoppable Ideas
Forthcoming March 2015
What great ideas are you missing that are so close within your grasp?
In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.
This book will make you BETTER by teaching you how to overcome 3 neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you FASTER by teaching you 6 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big.
In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.
Now, for the first time, you can learn the same tactics to out-innovate, outsmart and outmaneuver your competitors. You will learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.
Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. Exploiting Chaos is the ultimate business survival guide for all those looking to change the world. Topics include: Sparking A Revolution, Trend: Hunting, Adaptive Innovation and Infectious Messaging.
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