Economist and Author of The End of Growth and The Carbon Bubble
Jeff Rubin is an internationally-renowned economist—a trusted voice on the future of oil and energy and how they relate to the economic outlook. His critically hailed book, Why Your World is About To Get a Whole Lot Smaller, is a must-read, not simply for people in oil-related industries, but for anyone interested in understanding the future of every industry. His next book, The End of Growth, paints a picture of our economic future, where the end of cheap oil brings an end to endless economic growth. His new book is The Carbon Bubble, which addresses Canada's national economic future—and the financial security of all Canadians
Oil and the End of Globalization
Once the economy recovers, oil prices will skyrocket -- and globalization, as we know it, may end. What will our world look like then, and how will we continue to prosper? Today, almost everything we use is made possible, in some way, by abundantly available oil. But oil reserves are disappearing, never to return. Consequently, international trade and long distance driving, among other things, will become luxuries. But from this new reality, Rubin offers a vital account of how we can all benefit if we act now. In this new world, industries, such as steel and agriculture, will be revitalized; carbon tariffs will increase productivity; mass transit will be rethought; and our communities and the human spirit will be strengthened. Looking to the end of oil, and globalization, Rubin is both passionate and practical in outlining opportunities -- opportunities that are endless and endlessly hopeful.
The Carbon Bubble: What Happens to Us When It Bursts
Since 2006 and the election of the 1st Harper government, the vision of Canada's future as an energy superpower has driven the political agenda, as well as the fast-paced development of Alberta's oil sands and the push for more pipelines across the country to bring that bitumen to market. Anyone who objects is labeled a dreamer, or worse—an environmentalist: someone who puts the health of the planet ahead of the economic survival of their neighbours.
In The Carbon Bubble, Jeff Rubin compellingly shows how Harper's economic vision for the country is dead wrong. Changes in energy markets in the US—where domestic production is booming while demand for oil is shrinking—are quickly turning Harper's dream into an economic nightmare. The same trade and investment ties to oil that pushed the Canadian dollar to record highs are now pulling it down, and the Toronto Stock Exchange, one of the most carbon-intensive stock indexes in the world—with over 25 percent market capitalization in oil and gas alone—will be increasingly exposed to the rest of the world's efforts to reduce carbon emissions.
Rubin argues that there is a lifeline to a better future. The very climate change that will leave much of the country's carbon unburnable could at the same time make some of Canada's other resource assets more valuable: our water and our land. In tomorrow's economy, he argues, Canada won't be an energy superpower, but it has the makings of one of the world's great breadbaskets. And in the global climate that the world's carbon emissions are inexorably creating, food will soon be a lot more valuable than oil.
The End of Growth
In an urgent follow-up to his best-selling Why Your World Is About To Get A Whole Lot Smaller, Jeff Rubin argues that the end of cheap oil means the end of growth. What it will be like to live in a world where growth is over?
Economist and resource analyst Jeff Rubin is certain that the world's governments are getting it wrong. Instead of moving us toward economic recovery, measures being taken around the globe right now are digging us into a deeper hole. Both politicians and economists are missing the fact that the real engine of economic growth has always been cheap, abundant fuel and resources. But that era is over. The end of cheap oil, Rubin argues, signals the end of growth--and the end of easy answers to renewing prosperity.
Rubin's own equation is clear: with China and India sucking up the lion's share of the world's ever more limited resources, the rest of us will have to make do with less. But is this all bad? Can less actually be more? Rubin points out that there is no research to show that people living in countries with hard-charging economies are happier, and plenty of research to show that some of the most contented people on the planet live in places with no-growth or slow-growth GDPs. But it doesn't matter whether it's bad or good, it's the new reality: our world is not only about to get smaller, our day-to-day lives are about to be a whole lot different.
Why Your World is About To Get a Whole Lot Smaller
An internationally renowned energy expert has written a book essential for every American—a galvanizing account of how the rising price and diminishing availability of oil are going to radically change our lives. Why Your World Is About to Get a Whole Lot Smaller is a powerful and provocative book that explores what the new global economy will look like and what it will mean for all of us.
In a compelling and accessible style, Jeff Rubin reveals that despite the recent recessionary dip, oil prices will skyrocket again once the economy recovers. The fact is, worldwide oil reserves are disappearing for good. Consequently, the amount of food and other goods we get from abroad will be curtailed; long-distance driving will become a luxury and international travel rare. Globalization as we know it will reverse. The near future will be a time that, in its physical limits, may resemble the distant past.
But Why Your World Is About to Get a Whole Lot Smaller is a hopeful work about how we can benefit–personally, politically, and economically–from this new reality. American industries such as steel and agriculture, for instance, will be revitalized. As well, Rubin prescribes priorities for President Obama and other leaders, from imposing carbon tariffs that will increase competition and productivity, to investing in mass transit instead of car-clogged highways, to forging "green" alliances between labor and management that will be good for both business and the air we breathe.
Most passionately, Rubin recommends ways every citizen can secure this better life for himself, actions that will end our enslavement to chain-store taste and strengthen our communities and timeless human values.
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