- Daily Commercial News
One of Consumerology's hard-hitting theories places Canadians into three distinct demographic groups: "Runners, Walkers, and Spectators." Some adapt to change swiftly, others slow but steady, and some just watch and see. Applicable to virtually any industry, the Consumerology keynotes help audiences determine how each group affects the economic and consumer trends that drive spending, habits, and industries. Bensimon takes us on a tour of what makes us, as Canadians, tick, what makes us shop, and where we'll be—economically and socially—in the coming years.
Over the years Bensimon Byrne has built up an impressive collection of Cassies (awarded for proven advertising effectiveness.) More, in fact, that any other Canadian agency. Bensimon Byrne is also known for its Consumerology reports (conducted with The Gandalf Group), which look at the big trends impacting society and how these trends are affecting consumer behavior and attitudes.
Bensimon Byrne remains an independent Canadian agency with 135 employees, offering a diverse array of marketing communication services. Jack has been as a judge for Canada's preeminent creative competition, The Marketing Awards, and acted as a final-round judge at the Effie Awards in the U.S. He twice served on the Executive Committee of the Board of Directors of the Institute of Communications Agencies (ICA), and spent six years as a member of the Board of Directors of the Royal Conservatory of Music.
Consumerology: A Prescient Look At Canadians' Actions, Attitudes, and Expectations
This is a joint presentation with David Herle Drawing on their Consumerology reports, Jack Bensimon and David Herle take the guesswork out of evaluating Canada's complex identity—and provide prescient insights into the future of the country's economy, personal financial expectations, consumer buying intentions, and attitudes toward key national issues. Data-rich, yet accessible, their talks offer comprehensive insights on how we differ in life pursuits, spending habits, retail preferences, media choices, and more.The duo present a unique segmentation model that explores how various segments of the population differ in individual life goals, and how these goals relate to our shared economic future. This highly customizable talk offers a vital glimpse of the future for a vast range of businesses seeking a strategic upper hand.
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