Jack Bensimon

As co-founder of Bensimon Byrne, he put Molson Canadian in Canada's cultural consciousness with the now-legendary I Am Canadian campaign. Today, he and his team are behind the long-running campaigns for President's Choice (featuring Galen Weston) and Scotiabank ("You're richer than you think").

Over the years Bensimon Byrne has built up an impressive collection of Cassies (awarded for proven advertising effectiveness.) More, in fact, that any other Canadian agency. Bensimon Byrne is also known for its Consumerology reports (conducted with The Gandalf Group), which look at the big trends impacting on society and learns how those trends are impacting on consumer behavior and attitudes--and what makes

Bensimon Byrne remains an independent Canadian agency with 135 employees, offering a diverse array of marketing communication services. Jack has been as a judge for Canada's preeminent creative competition, The Marketing Awards, and acted as a final-round judge at the Effie Awards in the U.S. He twice served on the Executive Committee of the Board of Directors of the Institute of Communications Agencies (ICA), and spent six years as a member of the Board of Directors of the Royal Conservatory of Music.

Speech Topics 1. Consumerology

• Consumerology: A Prescient Look At Canadians' Actions, Attitudes, and Expectations

  This is a joint presentation with David Herle Drawing on their Consumerology reports, Jack Bensimon and David Herle take the guesswork out of evaluating Canada's complex identity—and provide prescient insights into the future of the country's economy, personal financial expectations, consumer buying intentions, and attitudes toward key national issues. Data-rich, yet accessible, their talks offer comprehensive insights on how we differ in life pursuits, spending habits, retail preferences, media choices, and more.The duo present a unique segmentation model that explores how various segments of the population differ in individual life goals, and how these goals relate to our shared economic future. This highly customizable talk offers a vital glimpse of the future for a vast range of businesses seeking a strategic upper hand.