Co-Founder of Yes To, Yoobi, & Cheeky; Member of the UN Foundation Global Entrepreneurs Council
“Get Big Fast and Do More Good is more than a business book. It’s an inspiring, funny, must-have read. Ido and Lance are authentic, brilliant and their collective energy spills from the pages of this great book!”—Porter Gale, author of Your Network Is Your Net Worth and former VP of Marketing at Virgin America
Ido Leffler is the co-founder of two of the world’s most inspiring companies, and was named one of Fast Company’s “1000 Most Creative People in Business.” Yoobi is based on a bright yet simple idea: colorful, vibrant supplies for school, home, or office that give back. For every Yoobi item purchased, Yoobi donates another item to a classroom in need in the U.S. Sold at Target stores nationwide, yoobi.com, and Yoobi retail stores, Yoobi is dedicated to making a profound impact on kids’ lives in both regular and hospital school settings. In just over a year, the company has donated enough school supplies to impact the lives of over 1 million kids.
Leffler’s other massive endeavor is Yes To Inc.: a beauty brand that uses natural, renewable sources, environmentally friendly packaging, and cruelty-free processes. Starting from scratch, Leffler helped skyrocket Yes To into one of the most popular natural beauty brands in the world, ranking at #3 in the U.S. and finding a home in over 26,000 stores in more than 7 countries. Through its Seed Fund, Yes To also helps under-served communities develop and sustain an organic food source.
Leffler is also the co-founder of Cheeky, a lifestyle brand helping to end hunger through beautiful design. Like Yoobi, Cheeky has a buy one give one model. For every pack of paper plates and cups purchased, Cheeky helps give someone a meal in the U.S. In just over a year of operation, Cheeky has generated over 5 million meals through its partner Feeding America.
Disruptive Innovation: A Secret to Unconventional Success
We try, we fail, but then we try again. Using grit, determination, stick-to-itiveness, and some divergent thinking, Ido Leffler can show you how to disrupt a multi-billion dollar industry—and the secret is through embracing a mindset that isn’t afraid to fail.
When building up the next transformative brand or service, risk is always integral to success—but where does it lie, and how do we mitigate it enough to accomplishment something truly great? To Leffler—one of Fast Company’s 1,000 Most Creative People in Business—failure isn’t a negative outcome. Instead, it’s an essential component of the entrepreneurial struggle. As failure breeds innovation, fresh ideas, and inspiring lessons, we can use our near-wins and missteps to find out-of-the-box success.
This popular keynote has leaders, innovators, and entrepreneurs everywhere rethinking what it means to succeed, fail, and (importantly) have fun along the way.
Company Culture: Leadership and Ethics in the 21st Century
Ido Leffler has made a unique career building fun, ethical, and creative companies that radiate positivity. Now, in this uplifting keynote, Leffler is teaching innovative thinkers, managers, and leaders how to generate and sustain an ethical and inspiring company culture.
Leffler’s Yes To brand of beauty products and his Yoobi school supplies provider are renowned for their positive, creative, and empowering values. Much of their success and growth are owed to Leffler’s contagious enthusiasm, and the establishment of a set of core principles that all partners and employees can adopt and believe in.
For Ido Leffler, cultivating ethical business practices is essential to doing unconventional, unprecedented things. If you want to lead in the twenty-first century, then you’ve got to change the way your business looks, acts, and feels.
Work-Life Struggle: Finding a Healthy Balance
There are real costs associated with burn-out and overworked employees. More and more leaders are beginning to understand that an ethos of “all work and no play” can lead to higher employee turnover, increased rates of illness and absenteeism, and decreased productivity. Spending time with friends and family, cultivating hobbies, and simply recuperating shouldn’t be seen as impediments to success. In fact, the more we invest in our own well-being and health, the more we can potentially achieve professionally. In this rewarding talk, Ido Leffler shares his own story of how he built his global businesses while still ensuring that his personal interests, family, and friends didn’t fade from the picture.
Leffler’s insights into work-life balance come from his own business success—and his own well-being. Both employees and owners need to be healthy, happy, and positive if they want to bring their best selves to work. Whether seeking a self-imposed balance to stay inspired, healthy, and energized, or searching for a company-wide solution to the ongoing struggle between dedication and relaxation, Leffler offers practical and concrete recommendations.
Productive Partnership: The Long-Term Results of a Rewarding Collaboration
Most business partnerships fail—with profound economic, legal, and personal consequences. Nevertheless, we seek out partnerships again and again without considering the peculiar challenges that shared endeavors entail. If you’re launching a business, embarking upon an internal project, or cementing a new deal with a colleague, you’re opening yourself to unpredictable forces and chaos—and chaotic forces are terrible for business.
With the Yes To beauty line, Ido Leffler and colleague Lance Kalish formed one of the most successful business partnerships in the industry. Now, in this collaborative keynote, Leffler examines and shares the surprising principles behind a productive alliance. By listening and communicating properly, establishing clear roles and responsibilities, and sharing the same goals, we can form lasting and rewarding collaborations. And with Ido Leffler’s discoveries, we can do so without the trial and error that dooms so many relationships.
Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World
Get Big Fast and Do More Good is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To Inc, the company behind the breakthrough natural beauty brand Yes to Carrots.
Ido Leffler and Lance Kalish, two 29-year-old Australians with very different backgrounds and skills, co-founded their company in 2006 with little more than a dreamâ€•and made it big. Yes to Carrots has become one of the biggest natural beauty brands in the world and is one of the fastest-growing skincare brands. Leffler and Kalish have accomplished it all while maintaining solid principles, investing in meaningful business relationships, giving back to the community, and still making it home in time for dinner.
The authors started their business with nothing but chutzpah and great instincts for products with potential. They’ve since made lots of great decisions and some really, really bad ones, and are ready to share their hard-won secret to success: a strong, resilient, trusting partnership coupled with a great sense of humor.
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