"Chief Troublemaker," Former Lead of P&G FutureWorks Global Innovation
The Indiana Jones of marketing, Garis has been known to begin his meetings with the help of opera singers, use an elevator as an office, conduct negotiations in Hong Kong spas, fetch well-water with low-income women in rural India, ride an 1,800 pound-bull in an Ohio rodeo, and travel through the office by Segway. But there’s a method to this madness. Garis integrated these practices into his role leading global marketing innovation at P&G's FutureWorks—an innovation hub responsible for accelerating discontinuous growth by incubating, launching, and scaling breakthrough ventures worldwide. He also handled leadership for the P&G FutureWorks Emerging Markets division in Singapore, where his team managed a billion-dollar portfolio of new business models and early-stage technologies across Asia, Africa, and Latin America.
Garis’s other roles at P&G included chief marketing officer of Mr. Clean Car Wash, which paved the way for P&G’s expansion into the services sector, with follow-up businesses such as the Tide Dry Cleaners. He also managed global marketing innovation at P&G’s billion-dollar Oral Care brands (Crest, Scope, and Oral-B brands) and Fem Care (Tampax brand), where he developed and taught original consumer understanding practices. On stage, Garis challenges his audiences with talks focused on helping organizations expand innovation capabilities that drive consumer passion, employee well being, and unreasonable business success.
Dustin Garis is a dynamic speaker who packs his talks with surprising interactive elements. In this talk, he taps into P&G’s fundamentals of innovation: The root of all innovation begins and ends with the human experience—something that many companies, in a blind rush to embrace “the new,” often forget about. The challenge is seeing past the noise and focusing on the key drivers of market disruption. What are they? Garis gives fascinating case studies, such as the Hairdresser Phenomenon™, the Power of the Period™, and other mind-bending principles, for reinventing the way all team members view consumers, the market, and their role as innovators.
The Meaning of Life and Business
Building a purpose-driven organization is requisite for survival in the age of authenticity. In this talk, Dustin Garis reveals the most powerful, yet untapped, universal human insight that drives consumer choices and employee creativity. Case studies from P&G brands, Coca-Cola, and other organizations illustrate how to successfully integrate purpose for multi-generational loyalty and market leadership
Launching breakthrough market innovations begins with “innovating the organization.” There are evidence-based strategies for how traditional corporations can integrate the winning traits of entrepreneurial companies (adaptability, speed to market, engagement, creative culture, etc.), and, in this talk, Dustin Garis, explores them all. Examples include P&G FutureWorks and other Fortune 500 firms that have evolved to now reflect fresh start-ups. A must-see talk for companies invested in staying fresh and competitive.
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