CBC's The Insiders panel member
David Herle really understands the Canadian consumer. As a principal partner with The Gandalf Group, Herle is one of the brains behind the quarterly Consumerology report, created for the advertising agency Bensimon Byrne. The report looks at the big trends impacting society and learns how they will affect consumer behavior and attitudes. Through its findings, a pattern has emerged, which categorizes Canadians into three demographic groups—Runners, Walkers, and Spectators. Herle is determined to help industries and consumers alike recognize these groups—their strengths, and pitfalls—in order to keep Canada's economy healthy and moving in the right direction.
Herle is a frequent commentator about politics on the CBC National News, CBC News Network, and in major Canadian newspapers. He was also the national campaign chair for the Liberal Party in the 2004 and 2006 general elections as well as for the Leadership campaign of the Right Honourable Paul Martin in 2003. Herle received his Bachelor of Arts from the University of Regina, majoring in social sciences. He was called to the Bar in Ontario after receiving his LLB from the University of Saskatchewan.
Consumerology: A Prescient Look At Canadians' Actions, Attitudes, and Expectations
This is a joint presentation with Jack Bensimon
Drawing on their Consumerology reports, Jack Bensimon and David Herle take the guesswork out of evaluating Canada's complex identity--and provide prescient insights into the future of the country's economy, personal financial expectations, consumer buying intentions, and attitudes toward key national issues. Data-rich, yet accessible, their talks offer comprehensive insights on how we differ in life pursuits, spending habits, retail preferences, media choices, and more.The duo present a unique segmentation model that explores how various segments of the population differ in individual life goals, and how these goals relate to our shared economic future. This highly customizable talk offers a vital glimpse of the future for a vast range of businesses seeking a strategic upper hand.
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