David Baxter

Executive Director of the Urban Futures Institute

Demographics, Life Cycles & Life Styles: Practical Strategies For Reaching Consumers Today And In The Future

Add to my catalogues

Link to this speaker

Create PDF

Email to a friend

Back to search results

Futurist. Demographer. Economist. All of these words could describe David Baxter. Yet none would fully capture the breadth of his insight into today's business challenges. The Executive Director of the Urban Futures Institute, Baxter is one of that rare breed of business thinkers who has the desire and the ability to conduct original research into business trends -- but who also possesses the outstanding presentation skills needed to deliver the conclusions in an entertaining and meaningful way.

People from dozens of industries have walked away from Baxter's keynotes with a better understanding of the issues facing them, and with the tools to effectively meet the challenges ahead. Recently named the Worldwide ERC Workforce Mobility Expert, and one of the most-quoted business experts in the country, he has an irreverent style that has made him a favourite with audiences in Canada, the United States, and around the world.

Select Keynote Presentations by David Baxter

Demographics, Life Cycles & Life Styles: Practical Strategies For Reaching Consumers Today And In The Future

Baxter helps you know your customer in an age when, supposedly, mass marketing is over. Tailoring his research and his discussion to your particular organization, he explains how and why consumers are clustering in niches that seek individualized products and services. In a fragmented market it is not enough to know about demographic changes in a general sense; to succeed, you will need to focus on the demographic, life cycle and life style shifts within your market niches. Baxter helps you focus, taking the time to provide the right information for your business.

The Workplace and Workforce of the Future

The slogan "the end of work" is as false as it is catchy. The reality is that there will be an abundance of work in the future, in both the traditional and the new economies. Baxter brings his thorough demographic analysis to this vital topic, refuting common predictions and explaining the subtleties behind the numbers. Retirement of the war babies and the baby boomer generation may mean significant replacement demand for employees, particularly in the skilled sectors, while economic growth and change will mean increased net demand for workers. What will be different in the future will be the nature of work, of the skills workers require, and of the places they work in. Baxter takes us into this work world of the future.

Customized Presentations on the Future of Your Industry, Profession, or Region

Baxter's extensive database of research and his network of contacts in industry, government, and academia allows him to develop and deliver customized presentations on virtually any industry, profession, or region --from financial services, to consumer goods, to health care or philanthropy, he has the skills and the resources to make you change the way you think about the future of your business.

VIDEOS

ARTICLES

The Future of Health Care in Canada

Being Canadian in a New Century

All Speakers > David Baxter

Welcome to My Catalogues.

We've made it easier than ever to choose speakers for your event. You can now create your personal catalogue of speakers, save it in one convenient place, refer back to it in the future and even send it to colleagues. Start now by clicking “Add to catalogue” next to a speaker's photo.