Daniel Lyons

Did you know that Microsoft, IBM, Intel, Nissan and other companies are launching professional news organizations from inside their corporate walls, hiring experienced journalists and camera crews and building professional-grade broadcast studios? Even small companies are now hiring journalists whose job is not to write self-promoting press releases but to create genuinely exciting content that builds awareness and generates buzz. In this entertaining and informative talk, HubSpot Marketing Fellow (and former Newsweek Technology Editor) Dan Lyons explains how “content marketing” is tipping the media business upside down, and how your company can use content to boost your business. It’s all about telling stories, and Dan can show you how it’s done and answer some of the most common questions: Should you write the articles yourself, or hire a journalist? What kind of content works, and what kind is guaranteed to turn people off? How do you promote your business but keep your articles from sounding like cheesy advertisements or infomercials? Drawing on real-life case studies, Lyons shows you what works and what doesn’t, and will leave you and your team fired up and inspired to connect with customers and build lasting, engaging relationships based on loyalty and trust. (Dan can also provide workshops and break-out sessions as a complement to his speech.)

Can you imagine being surrounded by intelligent sensors and interacting with them as easily as you talk with the people around you? Can you imagine being connected to the Internet so intimately and so constantly that you become part of it? Can you imagine glasses that connect you to a supercomputer and augment your intelligence so profoundly that you won’t want to live without them? This world is just around the corner, and the Internet itself is going through a massive evolutionary leap into what author and technology expert Dan Lyons calls “the immersive Internet.” It’s a world where voice commands and gestures replace keyboards, where wearable computers and the “Internet of things” embed intelligence into everything around us, giving us profound new power to control our environment. In this thought-provoking talk, Lyons describes the emerging products in this space (Leap Motion’s 3D controller, Google’s Project Glass, Nest’s “learning thermostat,” the nascent “no user interface” movement, voice technology from Apple, Google and Nuance) and explores implications both profound and practical. Will all this technology change what it means to be human? Will it widen the “digital divide” between technology haves and have-nots? How will companies market to consumers who are empowered with so much information and computing power? How will we “sell to cyborgs”? This dazzling view of the future will leave your audience informed, inspired -- and maybe a little bit freaked out.

Over the past 15 years Apple has gone from being nearly bankrupt to being the biggest company in the world, with a market value exceeding half a trillion dollars. How did they do it? Dan Lyons, author of the critically acclaimed book, Options: The Secret Life of Steve Jobs, and one of the world's top experts on all things Apple, explains the simple principles that enabled Steve Jobs to lead Apple through the most amazing comeback in corporate history. In this talk, Lyons tells an engaging tale that captures the spirit of Steve Jobs and leaves his audience with eight rules that can be applied in any organization or industry. Why did Steve Jobs shun focus groups and trust its own taste instead? How does Apple evoke such strong responses from its fans and get thousands of people to line up outside Apple stores, turning each new product release into a kind of cultural event? Who was the little-known mentor who guided Steve Jobs in the early years of Apple and created the three words that have guided Apple's marketing philosophy since its origins? Why does Apple dare to take risks while its competitors play it safe? How is that other companies sell products, while Apple sells an experience? What drove Steve Jobs to be such a fanatical perfectionist? Lyons spent five years writing the world's most popular Apple-centric blog, "The Secret Diary of Steve Jobs," and hopes that the legacy of Steve Jobs will inspire a new generation of innovators and risk-takers who will dare to "think different."

By 2013 there will be 1 billion smartphones on the planet, and by the end of this decade that number may soar to 5 billion. What happens when almost everyone on the planet is constantly connected to the Internet, and to each other, via social networking sites like Facebook, Twitter and Google+? What's being created is a new mass medium that changes virtually everything about our society. This new platform, with its ubiquitous, constant, peer-to-peer connections, is disrupting established industries, forcing us to rethink the definition of friendship and privacy, and utterly reinventing the way we entertain ourselves. Games like Farmville and Mafia Wars may be inane but people are devoting huge amounts of time and spending billions of dollars playing them. Apps like Foursquare are turning life itself into a kind of real-time video game. Sites like YouTube and Facebook have become performance spaces, almost a new kind of TV where everyone can be part of the show. In this entertaining and insightful talk, Dan Lyons explores the profound social implications and huge opportunities created by this new medium, and wonders, Are we ready for this?

In the 1790s, British philosopher Jeremy Bentham devised a new kind of prison, called a panopticon. The panopticon consisted of a round building with a central watchtower, with a  viewing mechanism that enabled any prisoner to be watched at any time, without his knowledge.The idea was that prisoners would never know when they were being watched and so would have to assume they were being watched at all times. Thus they would behave themselves, and a large prison population could be controlled with very few guards. In some ways this is what the Internet is now becoming. The only way to be a member of Facebook, for example, is to sacrifice all of your privacy and to assume that everything you do is being watched, somewhere, by someone. We are living in Mark Zuckerberg's digital panopticon. And it's not just Facebook. An entire multibillion-dollar industry is being built around targeted advertising and a business model in which service providers make money by gathering and reselling personal information about users. Of course we all have the option of simply getting off the Internet. But few people will take that route. Instead, we'll stay online, and most of us will slowly adapt to a new reality. In a remarkably short period of time, our entire notion of privacy will be radically transformed. What are the implications, both positive and negative, of living in a world like this? How do we deal with a world in which our personal information has been turned into a form of currency, and used to pay for online services? How do we know how much we're actually paying, and whether we're getting a good deal? Dan Lyons, a lively and engaging speaker, offers an insightful take on the grand bargain we are making as we enter the age of the social Internet.