Curt Carlson

Innovation Expert and CEO of SRI International

Innovation: the Five Disciplines for Creating What Customers Want

Add to my catalogues

Link to this speaker

Create PDF

Email to a friend

Back to search results

What do HDTV, the computer mouse, the weird numbers at the bottom of your check, and Web domain tags like .com, .org, and .gov have in common? They were all invented by SRI International. And they are all the result of a methodical approach to innovation. Acclaimed inventor Curt Carlson, the CEO of SRI International, works with leading companies in various sectors, from health sciences to energy to national defense, helping them use innovation to become more effective and profitable -- and showing them that innovation is not really about creativity. Rather, it's about a systematic -- learnable! --approach to identifying market needs and producing a product or service that fills that need. Innovation, boiled down, is about creating real value for your customers (and sustainable profits your company).

Curt Carlson has consulted for senior levels of the U.S. Government, has been featured in Time magazine, and is the author of a book, Innovation, which was named one of the Best Business Books of 2006 by Business Week.

Curt Carlson Speech Topic

Innovation: the Five Disciplines for Creating What Customers Want

In his fascinating talks, Curt Carlson shatters the "lone genius" myth of innovation. He focuses instead on the "how" of innovation, for any industry. "You do not have to totally change your enterprise, fire all your people, or import arcane practices that no one understands." With a reasoned, and proven approach, he outlines SRI's five disciplines to innovation, showing you how to find, refine and champion promising ideas (and then bring them to market), and how to eliminate boundaries between internal departments -- the number one roadblock to innovation. With cautionary tales and triumphant success stories, Carlson gives you a new perspective on innovation -- what it is and what it isn't -- and its essential, oft-misunderstood role in your company.

BOOKS

Innovation

ARTICLES

Curt Carlson Profile - Time Magazine

Innovation: Book Review - BusinessWeek

All Speakers > Curt Carlson

Welcome to My Catalogues.

We've made it easier than ever to choose speakers for your event. You can now create your personal catalogue of speakers, save it in one convenient place, refer back to it in the future and even send it to colleagues. Start now by clicking “Add to catalogue” next to a speaker's photo.