Innovation Expert and CEO of SRI International
—Goeffrey Moore, author of Dealing with Darwin
What do HDTV, the computer mouse, the weird numbers at the bottom of your check, and Web domain tags like .com, .org, and .gov have in common? They were all invented by SRI International. And they are all the result of a methodical approach to innovation. Curt Carlson has consulted for senior levels of the U.S. Government, has been featured in Time magazine, and is the author of a book, Innovation, which was named one of the Best Business Books of 2006 by Business Week.
Innovation: The Five Disciplines for Creating What Customers Want
In this talk, Curt Carlson shatters the "lone genius" myth of innovation. He focuses instead on the "how" of innovation, for any industry. "You do not have to totally change your enterprise, fire all your people, or import arcane practices that no one understands." With a reasoned and proven approach, he outlines his five disciplines to innovation, showing you how to find, refine and champion promising ideas, and then bring them to market. He also discusses how to eliminate boundaries between internal departments—the number one roadblock to innovation. With cautionary tales and triumphant success stories, Carlson gives you a new perspective on innovation—what it is and what it isn't—and its essential, oft-misunderstood role in your company.
Education in the Innovation Economy: The Bridge to Success
The ability to innovate is now the only path to growth, sustainability, and security. Though various factors promote innovation, the most important—and often overlooked—is education. In this talk, Curt Carlson offers a brilliant widescreen look at education and the Global Innovation Economy. With practical examples, and plain but impassioned language, he shows us why teaching innovation in our school systems, at the K-12 level, is the only way to stay competitive in the years to come. Its value cannot be underestimated. The good news: innovation skills can be taught, studied, and mastered. And Carlson shows us how, in the educational context. Innovation is the bridge that connects traditional education to economic success. And, as we weather a global economic recession, it is the only way forward.
Digital Education: Fixing Our System For a Better Future
Few people can speak with more knowledge, experience, and foresight about digital education than Curt Carlson can. A pioneer in the field, Carlson has been involved in everything from the invention of HDTV to Siri—and, more recently, in the successful implementation of digital education into classrooms. In this talk, he shows us the remarkable results achieved by Cornerstone Math, the program used to teach algebra to thousands of 7th grade students in Florida, Texas, and London. Why does it work so well? And how do we keep building from its momentum? Carlson then expands his purview to include other programs—and other possibilities—to tackle specifics: How do we teach innovation? What is the role of computer tutors? What about students with special needs? How do we transition our system seamlessly into a digital-aided space? A big picture speaker who has addressed The National Science Foundation, education groups, and countless government leaders (including, most recently, the President of Taiwan), Carlson invites us to the forefront of digital learning—and serves as one of its most eloquent tour guides.
Innovation: The Five Disciplines for Creating What Customers Want
Nothing is more important to business success than innovation . . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovation.
When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: The computer mouse and the personal computer interface you use at home and work; the high-definition television in your living room; the unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly; the speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction. Each of these innovations--and literally hundreds of others--created new value for customers.
And that's the central message of this book. Innovation is not about inventing clever gadgets or just creativity.Â It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network-- that delivered programming to an audience. The genius of this book is that it provides the how of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.
Innovation is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business. Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.
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