Bruce Philp

There's no doubt the relationship between consumers and corporations is changing, but where is it really going? Is there life after 'Like'? In this engaging, surprising and sometimes funny presentation, you'll discover that what seems to be a technological disruption is really a return to the social roots of commerce. The soul of consumerism turns out to be political, corporations are running for election every day, and the media revolution is finally liberating consumers to take back the democratic power they were always meant to have over the marketplace. With real life examples and stories that take us from consumerism's 17th century birth to the rise of social media, Bruce Philp reveals the political dance that commerce truly is, how this is turning us all into marketers, and how to make that the best job in the world.

The most enduring lesson of The Orange Code is that branding and leadership are inseparable ideas in modern business. The best brands in the world, the ones we admire the most, function more like young nations than like corporations, nations that share a common sense of purpose, culture and ways of getting things done. Brands integrate these things and make them sustainable, and they focus leadership on what matters. In this presentation, Bruce Philp draws on his experience working with CEOs, his own hard lessons as an entrepreneur, and his skills as a brand strategist to show how all of us, whether we lead a corporation, a team, or are simply presenting ourselves to the world, must face the same fundamental, existential questions as any branded product does. Personal, thought provoking and inspiring, this presentation brings the secrets of branding to the task of leadership, challenging each of us to be "a rebel with a cause."