Co-Founder of Lavalife, Former Co-Star of CBC's Dragons' Den
After co-founding Lavalife in 1987, Bruce Croxon served in many roles with the company—as partner, chairman, and CEO—guiding it to the position of category leader: it achieved revenues of close to $100 million, prior to its sale in 2004. Croxon now helms Round13, a company dedicated to incubating and investing in digital start-ups, including Salt & Pepper, Sprigg Software, Walkaway Canada, and Voicemailtel.com. He also pursues investments in the health and wellness sector; he currently owns Vida, a chain of high-end holistic spas on Canada’s west coast. He is the co-host of new BNN series The Disruptors, which traces the most exciting international business news and trends. He and co-host Amber Kanwar analyze pitches from the hottest prospects, offering a frank assessment of whether they stand a chance of becoming the next Uber, Airbnb, or Facebook.
Croxon joined the panel of Dragons’ Den in 2011, and since then, has added a broad range of digital-media, health, and marketing businesses and products pitched to him by the show’s participants to his portfolio.
Entrepreneurship by Collaboration
There are successful maverick entrepreneurs—but they are the exception and stand out because of it. Most successful businesses are built of partnership and collaboration. "The results of the group far outweigh those of the individual, every time," says Bruce Croxon, digital pioneer and co-founder of Lavalife. In this talk, Croxon guides the audience along the exciting and intense entrepreneurial path. He describes—through his own experiences and insight—what it takes to achieve success in today’s lightning-fast, demanding entrepreneurial environment.
51/49: The Formula for Innovative Success
Innovation and risk-taking go hand in hand. In order for an organization to continuously innovate and succeed, they must be willing to take calculated risks, make mistakes, and, most importantly, learn from them. In this talk, Bruce Croxon reveals how continuous innovation and collaboration built Lavalife into a $100 million company. The aim isn’t perfection—it’s to be right more than you’re wrong and to capitalize on these small, incremental gains that over time lead to breakthrough results.
Marketing Lessons from a Social Networking Pioneer
Bruce Croxon shares marketing strategies and tales from the trenches from his vantage point at the helm of the very first online social network. Having navigated Lavalife from its start in the '80s as Telepersonals, a telephone-based dating service, Croxon recounts how getting on-side with emerging trends and influencing societal shifts revolutionized how people connect and led to Lavalife’s 97 per cent brand recognition in Canada.
Building a Corporate Culture by Design, not Default
Clear vision and unwavering values are the driving force that built Lavalife into a $100 million business. Often, entrepreneurial success is defined retrospectively. Not so with Lavalife, whose executive team were early adopters, not only of technology, but of organizational development strategy. Bruce Croxon shares his philosophy for business growth and success, and how decisions guided by core values, benefits recruitment, culture, and innovation lead to success.
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