Founder and CEO of O2E Brands (1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine)
Starting with just one truck and a great idea, Brian Scudamore grew 1-800-GOT-JUNK? into one of North America’s most successful companies (it’s now a household brand and a major player in three countries). He’s poised to do the same with ventures WOW 1 DAY PAINTING, You Move Me, and the most recent addition to his home service-based empire, Shack Shine. Creating a globally admired organization like O2E Brands, Scudamore says, comes down to articulating your vision and building a culture around the right people. With his entrepreneurial, marketing, and leadership experience, he offers plenty of compelling takeaways, but also the belief that businesses can—and must—strive to become better every day.
As the founder and CEO of O2E Brands, Scudamore and his companies have received widespread recognition in the media and business community, with features on CNN, ABC Nightline, Undercover Boss, and Oprah. Scudamore has shared his impressive story in Fortune Magazine, The New York Times, and The Wall Street Journal, to name a few. A recognized thought leader, who recently coined a modern, relevant term for franchising—entrypreneurship—Scudamore is a frequent contributor to publications including Forbes, PROFIT, and The Globe and Mail’s Leadership Lab. This year, he was also the recipient of The Aird & Berlis LLP Award for Canadian HR Champion, CEO of the Year: an award that “recognizes the CEO who has driven successful HR strategies from the top by putting people first and championing innovative HR values.”
WTF Culture: Let Your Employees Dream Big
When it comes to driving innovation in your business, just say “WTF.” No, it’s not what you think. To Brian Scudamore and his wildly successful O2E Brands, “WTF” stands for “Willing To Fail.”
When building his company, Scudamore noticed a fatal flaw in the way other businesses were run: CEOs didn’t tolerate failure. If an employee rolled the dice on an idea and lost, they were out the door. But at O2E Brands, failure isn’t the end of the road; in fact, it’s encouraged. Scudamore leads with vulnerability and owns up to his mistakes, showing his employees that failure is just a stumble on the path to success. And he lets them discover it, too—O2E’s headquarters features a WTF room, where employees can hash out their most ambitious ideas. In this talk, Brian Scudamore teaches you how to inject WTF into your organization—whether you’re a CEO, manager, or employee.
Can You Imagine?: Mapping Your Companyâ€™s Future
Can you imagine your business going international? How about being featured on a Starbucks cup? Appearing on Oprah? Brian Scudamore envisioned all these things for 1-800-GOT-JUNK?, and they all came true. Eight years into his venture, having dropped out of high school and college, Scudamore was feeling the pressure of being a big-shot entrepreneur. Would his company really succeed? Could he measure up to other high-flying CEOs?
Overwhelmed with so many questions, Scudamore took action. He mapped out on paper every goal he had for his business—no matter how ambitious. He shared this vision with his employees, and soon they added ideas of their own. Today, Scudamore’s philosophy lives on as a “Can You Imagine?” wall in his office, where employees are free to dream of what their company might become. “The best way to empower and teach people about vision,” he says, “is to give them a question: Can you imagine?” Join Scudamore as he helps your team imagine the brightest future for their enterprise, and guides them toward their loftiest goals.
Reinventing Business: Crossing from Ordinary to Exceptional with O2E Brands
To most people, entrepreneurship means being on the cutting edge of the next bubble-du-jour—creating a product that no one knows they need, getting three rounds of financing, then going under while the founders cash out. But old industries—proven industries—are ripe with potential.
In this talk, Brian Scudamore, the Founder and CEO of O2E Brands, shares the business practices he’s used to turn ordinary, home-service-based businesses (such as junk removal, painting, moving, and house-detailing) into exceptional brands. How did he grow 1-800-GOT-JUNK? from a single truck into a global success, in one of the oldest industries in the world? Scudamore’s strategy created a company that redefined an entire industry, and allowed him to become the dominant player.
In a fun, entertaining and energetic keynote, Scudamore outlines how anyone can approach their company and industry with the same revolutionary zeal that have made his companies so successful.
It Started with Vision: Business Lessons from O2E Brands
From the iconic moment that a young Brian Scudamore stood in a McDonald’s restaurant and was inspired by a passing junk truck, vision has been the cornerstone of this entrepreneur’s success. In this talk, Scudamore walks you through more than 25 years of exhilarating growth at 1-800-GOT-JUNK? and the innovative new companies that comprise O2E Brands to show you what it takes—day to day—to build a world-class brand.
He distils his process to vision, people, and systems, and tells audiences what vision really means, how to create it, and how to shape that picture into reality. How has he taken ordinary businesses and turned them into exceptional brands? How does his company philosophy—“It's All About People”—affect the bottom line? And what part did vision play in Scudamore’s coining of a new, modern term for franchising, called “entrypreneurship”? Positive, proven, and practical, Scudamore’s talk offers plenty of takeaways, but also a sense that businesses today can—and must—strive to become better every day.
â€œEntrypreneurshipâ€: The New Approach to Franchising
In today’s dynamic business landscape, many wanna-be entrepreneurs fear the “F” word—otherwise known as franchising. Franchising has become synonymous with top-down corporate management, inflexible systems, and a lack of creativity. It’s a concept that’s grown stale and unsavory, particularly for young professionals who demand the freedom and satisfaction of owning their own business, on their own terms.
In this talk, Brian Scudamore dives into the reasons why he was compelled to coin a new, more modern, and relevant term for franchising, called entrypreneurship. He draws on more than 25 years experience as a franchisor of the globally-admired brand, 1-800-GOT-JUNK? He shares the tools proven to accelerate growth—tools open to interpretation (and even innovation) from his franchise partners, who truly want to be entrepreneurs with a voice. And with his characteristic passion and focus, Scudamore demonstrates how a modern day definition of an overused word can transform franchising into a consumable topic, and even bring it to the forefront of business.
Group Health Benefit Solutions
Brian was engaging, very genuine, and all of our guests hung on every word. While you have a certain amount of credibility when you've bootstrapped a $170 million business, perhaps the most refreshing thing about Brian's presentation was his candour about his own weaknesses, the mistakes he made along the way, the way that he corrected them, and how those corrections contributed to growing his business. He was very open, very direct, and I think every one of our people had something to take away from his presentation. We measure and get feedback on every single piece of our conference. For Brianâ€™s keynote, 94% rated him Excellent, 6% Good. A typical comment was: â€œBrian was a wow!!! Honest, interesting, inspiring.â€ When we asked about â€˜Best elements of the conference,â€ Brianâ€™s name came up repeatedly. As the organizer, thatâ€™s pretty gratifying. If youâ€™re looking for a very compelling, grounded presentation that works for an audience from senior leaders on down, I can enthusiastically endorse Brian, based not just on my own reaction, but that of my â€œcustomers.â€
A leader with a vision, Brian Scudamore was the perfect choice as a keynote for our Transformational Leadership event attended by senior leaders and CEOs. Passionate about helping others grow businesses and corporate culture, Brian was able to captivate the attention of the room with his charismatic and honest storytelling. Sharing stories of entrepreneurship: vision, growth, and people, Brian emanated encouragement and engagement. Brian extended his generosity by offering his personal contact information and welcoming delegates to connect with him. Brianâ€™s personality is fantastic; he is extremely approachable. Brian Scudamore is a true treasure.
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