Co-star of Dragons' Den, CEO of Venture Communications
Dickinson is also the CEO of Arlene Dickinson Enterprises (ADE) and YouInc.com, companies she founded in 2012 that are dedicated to serving and investing in entrepreneurs and the entrepreneurial lifestyle. She is best known to Canadians as one of the venture capitalists on the award-winning CBC series’ Dragons’ Den and the series The Big Decision. She is also the author of the #1 bestselling book Persuasion and the creator of the Persuasion product line that includes coffee, wine, skin care, and chocolate. Her new book, All In, focuses on how to thrive in the entrepreneurial lifestyle—and how to avoid its pitfalls.
Dickinson is an Honorary Captain of the Royal Canadian Navy and is the recipient of honorary degrees from Mount Saint Vincent University, Saint Mary’s University, and the Northern Alberta Institute of Technology. She sits on the Leadership Council of the Perimeter Institute for Theoretical Physics and is a proud recipient of the the Queen Elizabeth II Diamond Jubilee Medal.
Lessons from the Den: Succeeding at Business and Being an Entrepreneur
Can anyone be an entrepreneur? Arlene Dickinson's emphatic answer is "Yes." In this talk, one of Canada's most high profile business women distills a lifetime of experience to reveal everything you need to know—and do—to start, to run, and to grow a great business. (A customized clip from the hit show Dragons' Den provides buzz; though that's just a starting point.) On stage, as on the small screen, Dickinson displays a palpable and infectious belief in the entrepreneurial spirit; she reminds us of the major contributions Canadians have made to international business and the entrepreneurial tradition.
Leadership and Strategic Marketing
"Like laying bricks to build a house, each dollar you spend on marketing should measurably build your business." Marketing plays a fundamental role in all businesses—yet it is seldom held accountable the way other departments are. A superstar marketer driven by corporate objectives, Arlene Dickinson shows us why marketing must be a top concern of leadership, and why creativity and accountability must go hand in hand. Otherwise, why bother with marketing at all? Dickinson, as she does weekly on Dragons' Den, will help decision-makers grasp the essential strategic function of marketing in an insightful, accessible and frank talk, anchored squarely to the bottom line.
Don't Slash Your Marketing Budget! (Not Now, Not Ever)
The marketing guru on Dragons' Den, Arlene Dickinson shows us why the best companies don't stop marketing during a recession. With striking examples, and peerless business sense, she shows you how to leverage your marketing through the tough times—in order to come out ahead when the good times return.
Success is often taken for granted; few stop to think about where it came from, what shaped it, what trials were involved. In this refreshing business talk, Dickinson tells her story, providing a rare look into the making of one of Canada's most powerful business women. Brimming with lessons in self-doubt and self-confidence, this refreshing talk is underscored by modesty, grit, and enormous heart.
Vic Juba Community Theatre
We loved Arlene! What a fantastic night for us at the Vic Juba Community Theatre. It has been a pleasure working with everyone at Lavin and Arlene was amazing. She was very well received by the audience and was wonderful at the reception. Thank-you again We look forward to working with you
Are you really ready to be independent?
To be a successful entrepreneur, you don’t just need to know how to run a business. You need to know how to run your life when the boundary between work and personal time has essentially been erased. But while there are countless books on setting up a company, there hasn’t ever been a primer on navigating the unique emotional and personal demands of entrepreneurship. That’s what All In is all about: how to thrive in the entrepreneurial lifestyle—and how to avoid its pitfalls.
In All In, Arlene Dickinson tells the truth about the dangers of believing your own hype, listening to naysayers—and ignoring naysayers, too. Dickinson explains why the need for control is a double-edged sword that can get a business off the ground, then cause it to stall. She also discusses what the need for control does to a marriage—and how success can test family relationships even more than failure.
All In will open a new level of dialogue in the entrepreneurial community, bringing often-unspoken truths into the light and showing readers all the ways they’ll be tested in their new endeavour. Packed with Dickinson’s own hard-won lessons, and those of other successful entrepreneurs, All In is for every small business owner who’s ever felt like they’re the only one and every coffee-break dreamer wondering if they can hack it. At its best, the entrepreneurial lifestyle is all about independence—not just financial independence, but the psychological independence that comes from charting your own course—and All In will help readers achieve that freedom.
At thirty, Arlene Dickinson found herself stranded. Recently divorced, she had a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada's largest independently owned marketing firms. Today, as a co-star of the CBC TV hit Dragons' Den, she is one of the country's most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion, as she explains with wit and unusual candour in this, her first book.
Blending her own frank and highly entertaining stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks. Anyone, she believes, can be persuasive--just look how good we are at persuading ourselves we can't do things. Using the tricks of her trade and insights from her own fascinating experiences with some of Canada's leading companies, Dickinson explains how to master the art of persuasion, without an M.B.A., to achieve maximum success in business--and in life.
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