TED Fellow, Founder & Director of Superflux
Anab Jain is a filmmaker, inventor, and one of the brightest innovators around. As Founder and Director of Superflux, Jain hopes to realize the vision of the studio as a new kind of design practice—one that is responsive to the specific and unique challenges and opportunities of the twenty-first century. On stage, Jain is candid, honest, and soft-spoken, but very sure of herself.
Educated in India, Vienna, and London, Anab has an MA with distinction in Interaction Design from the Royal College of Art, London (2005). Since then, she has consulted on both strategic and speculative design and technology projects for clients such as Microsoft Research, Nokia, Design Council and NESTA. Her experience and knowledge of design, emerging markets, new technologies and innovation has led her to be invited as a speaker for conferences worldwide.
The recipient of the Award of Excellence ICSID, UNESCO Digital Arts Award, and Grand Prix Geneva Human Rights Festival, Jain has also presented her work at MoMA, NY, Apple Computers Inc, Mattel HQ, London Design Festival and British Council amongst others. Her work has been profiled in the WIRED UK, Guardian Business Supplement, Popular Science, Marie Claire and Blueprint among others. Previously Jain has held senior design and research positions at the Royal College of Art's Helen Hamlyn Centre, Microsoft Research Cambridge and Nokia Design London
Superflux: The Future of Design Practice
Superflux is an Anglo-Indian design practice: based in London, but with roots and contacts in the Gujarati city of Ahmedabad. As founder and director, Anab Jain works closely with her colleagues, clients and collaborators on projects that acknowledge the reality of our rapidly changing times, designing with, and for, uncertainty, instead of resisting it. The business has two parts: the consultancy is client-facing, offering bespoke services, while the lab is a research space where new ideas are developed and tested. Though these two parts function independently, Jain and her team have come to rely on their contrasting rhythms for team sanity, the 'sweet spot' of unexpected synergies, and a steady stream of new ideas and provocations. Superflux is particularly interested in the ways emerging technologies interface with the environment and everyday life. Ultimately, Jain and her colleagues strive to embed these explorations in the here-and-now— using rapid prototyping and media sketches to turn them into stimulating concepts, experiences, products and services.
In this talk, Jain reveals the benefits and unexpected outcomes of this new business model, and how it can—and should—be applied elsewhere in the business world. With proven experience in design, strategy and foresight, Superflux is in a unique position to explore the implications of these new interactions—and Jain is in an even more rare, important and timely position to discuss their findings and observations. As the eyes and ears of this futuristic company, Jain's insights are essential for any business hoping to move more concretely, and creatively, into the twenty-first century.
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