Relentless Adaptation Speaker and Writer for Fast Company
“Amber Mac is a virtual Swiss Army Knife of networking: she displays an endless amount of enthusiasm and energy that nearly crackles off the page. More importantly, she demonstrates a deep and practical understanding of the necessity of extending one’s personal and professional presence online.”—The Miami Herald
Amber MacArthur began her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish agency and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. During this time, she was also a judge for The Webby Awards, an international organization that recognizes the best of the web.
Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services, and many more leading organizations. In 2010, MacArthur wrote the national bestselling business book Power Friending (Portfolio: New York). Her new book, co-authored with Michael Bazzell, is Outsmarting Your Kids Online: A Safety Handbook for Overwhelmed Parents, and will be released in May 2016.
MacArthur has keynoted more than 250 events across the USA and Canada, and as far away as Australia, in which she addresses the topic of business innovation and what it takes for companies to adapt and grow. She is a regular business host and expert for Fast Company, CNN, CBS, BNN, The Marilyn Denis Show, and Sirius Radio. In December 2015, she served as an entrepreneur advisor on new reality TV series Dream Funded: Let the Crowd Decide, created by Mark Burnett. She also hosted a one-hour holiday special of Bloomberg Brink for Bloomberg TV.
While building her own business brand as President of Konnekt, she has amassed more than 100,000 followers on Twitter, 450,000 fans on Facebook, 1.6M friends on Google+, and 10,000 followers on Instagram. “With few equals,” writes YouTube co-founder Steve Chen, “MacArthur continues to demonstrate a keen insight towards the continually evolving fabric of the social web.” As a child, MacArthur went to a one-room country schoolhouse and shared a party telephone line. She is now recognized internationally as an innovation and technology leader.
Cybersecurity & The Next Generation: 10 Steps to Privacy, Safety, and Citizenship
For parents, educators, policy makers, and marketers in the digital age, it’s increasingly difficult and stressful to understand the Internet from a young person’s perspective. Not only are children more comfortable with technology than adults, but they’re also getting better at hiding behind it. Privacy and security policies can’t keep up with the speed of new technology, leaving people of all ages vulnerable to threats. And as a result, kids are diving into all sorts of dangerous situations online and adults aren’t equipped to save them from drowning.
In this keynote, based on her upcoming book Outsmarting Your Kids Online: A Safety Handbook for Overwhelmed Parents (May 2016), tech expert Amber MacArthur provides 10 steps to better privacy, safety, and citizenship. Covering concerns around social media networks (Facebook, Twitter, Instagram, Snapchat, and so forth), online video, mobile applications, screen time, targeted attacks, and even the security hazards of tomorrow, this keynote is an ideal way for parents, educators, policy makers, marketers, and more to learn how the next generation is shaping the Internet.
Connecting Everything: 10 Ways the Internet of Things Will Change Your Business
Over the next five years, the market value of new Internet of Things services is expected to exceed $1.9 trillion globally. In this talk, Amber MacArthur will teach you how this next big technological shift will change the way we all do business. Whether it’s machines talking to other machines, cars talking to smartphones, or people programming every last object around us, MacArthur will lead your group through a lively and easy-to-understand presentation featuring what every business person needs to know about this new economy.
After starting her career at two successful start-ups during the dot-com boom in San Francisco in the late 1990s, writing a bestselling book about digital marketing, working as a technology expert at the world’s leading media outlets, and growing her social empire to more than two million people around the globe, there is no better person to tackle the future of this amplified connectivity. MacArthur’s energetic and visually rich presentation will help your group prepare for this evolution.
Digital Marketing Grows Up: The New ABCs
Amber Mac's bestseller, Power Friending, introduced the world to her ABC's of Digital Marketing. But in the digital world, strategies, tools, received wisdom, and everything else moves quickly. Amber Mac moves with them; often, she anticipates them. Her career has run exactly parallel to the massive growth of digital media. This new talk, then, is a culmination of years of reporting, observing, talking, sharing, and doing. It’s a completed revised—and revitalized—version of her ABCs: adapt quickly, be responsive, and create value. How has digital marketing changed now that everyone, everywhere, is online? What do customers expect from businesses? And how has technology changed this relationship? More importantly: how can you make sure that this second digital revolution does not catch you off guard, the way the first one left many in the pre-social dust? The antithesis of the dreaded "how-to" social media talk, Amber Mac’s sweeping keynote explores the hottest long-term trends in the industry, and forecasts a burgeoning wave of new developments. She reveals, with her typical wit and candor, the key concepts businesses and marketers will need to embrace in today's fully digitized market. Digital marketing has grown up; and Amber is the ultimate guide to this exciting next phase.
Relentless Adaptation: How Great Companies Are Really Innovating to Win
We obsess over innovation. But innovation is overrated. If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”—of knowing when to adjust, when to speed up, and when to capitalize. It’s not about being first; it’s about being flexible. In this thrilling new talk, Amber Mac looks to leading organizations, many of which she covers for Fast Company, to explore the practice of relentless adaptation. Is your company taking advantage of disruptive new technologies, or simply being disrupted by them? From the C-Suite to marketing to customer service and beyond, a newly adaptive corporate culture, defined by digital technology and bold leadership, is fundamentally changing business. And Amber Mac has had her ear to this fertile new ground for years. Fusing new concepts like crowdsourcing and gameification to a timeless strategic framework, this big picture talk sheds light on how to adapt, and how to win, in our fast-forward economy.
5 (Relatively Simple) Steps to B2B Social Media Marketing Success
There are plenty of well-documented social media stories in the business to consumer world, such as JCPenney's recent Super Bowl “Mitten” tweets. The business to business world has been a bit slower to buy into social media marketing, but that's quickly changing. From General Electric to Maersk, there are a growing number of B2B companies starting to take social seriously in an effort to build brand awareness, to generate leads, and to recruit employees. In this talk, Amber Mac shows you how to invest in your online presence with five steps to B2B marketing success. Her practical, hands-on advice—on strategy, employee development, platform selection, content marketing, and partner amplification—provides the tools you need, while always bearing in mind the core of all social media marketing: we are quite simply people talking to people. With a solid plan in place, some creative ideas lined up, and the right team and partners at the helm, every B2B company has the chance to shine brightly in the social media space.
Amber filled the room with energy, providing lots of practical advice and free on-line tools to help build your personal brand. Delegates took the information to heart as we saw an increase in participation in our social media vehicles right away.
Workopolis National Sales Conference
I just wanted to follow up to thank-you for taking the time to work with us during our National Sales Conference. I know we only had a few weeks to work with you leading up, but your presentation was amazing! The energy you have and the breadth of insight you have in the digital space is so impressive. The team here is still buzzing about your presentation which is fantastic for our group! I’m not certain if it is still possible, but quite a few of the team members are asking if they can have a copy of your presentation. I know that you are probably quite busy but if this is still an option, we would love to share this with our teams. Thanks again for bringing so much value to our session!
Outsmarting Your Kids Online: A Safety Handbook for Overwhelmed Parents
For Moms and Dads, it’s increasingly difficult and stressful to parent. Not only are children more comfortable with technology than adults, they’re also getting better at hiding behind it. As a result, kids are diving into all sorts of dangerous situations online and parents aren’t equipped to save them from drowning.
In this book, tech expert Amber Mac and internet security expert Michael Bazzell provide the ultimate handbook for parenting in a digital world!
Power Friending: Demystifying Social Media to Grow Your Business
Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive.
In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools.
This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.