Amber MacArthur

Relentless Adaptation Speaker and Writer for Fast Company

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Amber MacArthur talks about relentless adaptation and the accelerating pace of corporate culture in the digital economy. At the forefront of the digital revolution, she helps companies adapt to, anticipate, and capitalize on lightning-quick changes—from leadership to social media marketing to customer service and beyond. It’s not about innovation, she says, it’s about adaptation.
Highlights "Canada's top social-media expert on how to build a brand"
- Canadian Business
Book Speaker

Amber MacArthur is a consultant, TV host, and bestselling author. Since working as a strategist at Razorfish-San Francisco in the late '90s, she has chronicled and enabled the growth of social media as a force for improving business and community. "With few equals," writes YouTube co-founder Steve Chen, "Amber continues to demonstrate a keen insight towards the continually evolving fabric of the social web."

Amber owns and runs a small business, Konnekt, which has developed digital strategies for Tony Robbins, Canada Goose, and many others. She produces and stars on Fast Company's weekly series, Work Flow, talking to leading innovators about how they work smarter; pens a popular Globe and Mail online column, Trending Tech; and co-hosts CTV's weekly hit show App Central about the latest in mobile innovation.  Amber Mac's first book, Power Friending, an accessible and comprehensive guide for utilizing social media to spark business growth, was a national bestseller.

As The Miami Herald has written, pinpointing her work in personal branding, Amber "demonstrates a deep and practical understanding of the necessity of extending one's personal and professional presence online." A pioneer in the online space, she has spearheaded two award-winning podcasts: The Social Hour on the popular TWiT network, and commandN.tv. Both shows, which reach approximately 100,000 people weekly, have been featured in Wired. 
  • Digital Marketing Grows Up: The New ABCs

    Amber Mac's bestseller, Power Friending, introduced the world to her ABC's of Digital Marketing. But in the digital world, strategies, tools, received wisdom, and everything else moves quickly. Amber Mac moves with them; often, she anticipates them. Her career has run exactly parallel to the massive growth of digital media. This new talk, then, is a culmination of years of reporting, observing, talking, sharing, and doing. It’s a completed revised—and revitalized—version of her ABCs: adapt quickly, be responsive, and create value. How has digital marketing changed now that everyone, everywhere, is online? What do customers expect from businesses? And how has technology changed this relationship? More importantly: how can you make sure that this second digital revolution does not catch you off guard, the way the first one left many in the pre-social dust? The antithesis of the dreaded "how-to" social media talk, Amber Mac’s sweeping keynote explores the hottest long-term trends in the industry, and forecasts a burgeoning wave of new developments. She reveals, with her typical wit and candor, the key concepts businesses and marketers will need to embrace in today's fully digitized market. Digital marketing has grown up; and Amber is the ultimate guide to this exciting next phase.

  • Relentless Adaptation: How Great Companies Are Really Innovating to Win

    We obsess over innovation. But innovation is overrated. If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”—of knowing when to adjust, when to speed up, and when to capitalize. It’s not about being first; it’s about being flexible. In this thrilling new talk, Amber Mac looks to leading organizations, many of which she covers for Fast Company, to explore the practice of relentless adaptation. Is your company taking advantage of disruptive new technologies, or simply being disrupted by them? From the C-Suite to marketing to customer service and beyond, a newly adaptive corporate culture, defined by digital technology and bold leadership, is fundamentally changing business. And Amber Mac has had her ear to this fertile new ground for years. Fusing new concepts like crowdsourcing and gameification to a timeless strategic framework, this big picture talk sheds light on how to adapt, and how to win, in our fast-forward economy.


  • WiN- Canada

    Amber filled the room with energy, providing lots of practical advice and free on-line tools to help build your personal brand. Delegates took the information to heart as we saw an increase in participation in our social media vehicles right away.

  • Workopolis National Sales Conference

    I just wanted to follow up to thank-you for taking the time to work with us during our National Sales Conference. I know we only had a few weeks to work with you leading up, but your presentation was amazing! The energy you have and the breadth of insight you have in the digital space is so impressive.  The team here is still buzzing about your presentation which is fantastic for our group! I’m not certain if it is still possible, but quite a few of the team members are asking if they can have a copy of your presentation. I know that you are probably quite busy but if this is still an option, we would love to share this with our teams. Thanks again for bringing so much value to our session!

  • Power Friending: Demystifying Social Media to Grow Your Business Power Friending: Demystifying Social Media to Grow Your Business

    Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive.

    In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools.

    This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.

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