Amber MacArthur

Web Consultant, Strategist and Journalist

The Do's and Don'ts of Social Media and Web 2.0, How to Use Social Media to Save Your Marketing Dollars

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THE LATEST: Amber MacArthur's new book, Power Friending: Demystifying Social Media to Build Your Business, will be published on June 10, 2010. Also: Watch Tony Robbins give an exceedingly rare endorsement to Amber, here.

Amber MacArthur is a young, bright and deeply credentialed Web consultant -- a leading voice of the social media generation. Amber Mac, as she's known to her legion of fans, is also a pioneering and wildly popular web journalist who interviews the Web's users, content producers and entrepreneurs. In podcasts and on television (she has worked for the CBC, CityTV, CTV and G4TechTV), she traces the profound impact of emerging technologies on the way we live, work and play -- and she makes it all fun, informative and accessible. Currently, MacArthur is the co-founder of MGI Media, where she has been a lead consultant for Tony Robbins, among many notable clients.

Previously, she was a key strategist for the world-famous Razorfish, in San Francisco, and has worked on projects for Microsoft, Adobe, HP and Bell. MacArthur also hosts the podcasts net @ night, commandN, and Webnation, which won the 2007 iTunes Top New Podcast award. She also hosts and produces a show called Girls Go Geek on Xbox LIVE.

Amber MacArthur Speech Topics

Building Community on a Budget: How to Use Social Media to Save Your Marketing Dollars

How can companies make the most of their marketing budgets during the economic downturn? Amber MacArthur takes an instructive look at how social media is perfectly suited to help you gain customers in both good times and, especially, bad. While most companies do some advertising online, many are stuck with costly, ineffective Web 1.0 models. At the forefront of Web 2.0, MacArthur shows you how to create thriving online communities and launch frugal, but complete and uncompromised, marketing initiatives that get results. With clarity, long-term strategic insight and case studies, she dives into the tools needed for companies to start building, saving -- and winning.

The Do's and Don'ts of Social Media and Web 2.0

In this talk, Amber MacArthur explores the world of social media and Web 2.0. She looks at how they have reframed the relationship -- and the expectations -- between companies and their customers. How have companies used social networking sites (Facebook) and user-generated content sites (YouTube)? What can you learn from their successes and failures? How can you incorporate blogs, videos, and other Web content into your marketing? How much control do you give the customer? What should you always provide, and what should you never offer? What new technologies will have a major impact on your business, and which ones are just fads? What are your competitors already doing (her keynotes are customizable!) -- and how can you surpass them? With a reporter's knowledge of up-to-the-second trends, and a consultant's understanding of what really works, she empowers you to use these technologies to strengthen customer loyalty amd market more effectively.

Inside the Facebook Generation - The Unspoken Rules

With over 80 million users, Facebook is one of the top ten websites in the world. And when you get past the poking, the zombies, and the human gift requests, you'll find a complex group of people -- and not just uber nerds -- who are living and breathing a new Facebook way of life. Members of this Facebook Generation care more about what they say, what they support, and what they buy than any other previous generation. They also care immensely about where they work and what their employers represent. For companies looking to recruit, or to market to, the Facebook Generation, the challenges are many. This Generation has its own set of unspoken rules; break them and there might not be a second chance.

In this talk, Amber MacArthur, drawing on her social media work with some of the world's largest companies , takes you through the unspoken rules of this sought-after demographic. She shows you how to communicate with them, on their terms, in order to effectively market to them. Discussing what makes this wave of workers tick, she also shows you how to recruit members of the Facebook Generation for your workforce: where to find them, how to attract them, and how to keep them engaged, motivated and fully productive. With 5,000 friends on Facebook (the maximum allowable number), and with her profile as a well-known new media maverick, MacArthur is eminently qualified to deliver this fun, interactive, and highly practical talk.

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