Amber MacArthur

New Media Author, Strategist, and TV Host

The Do's and Don'ts of Social Media and Web 2.0, How to Use Social Media to Save Your Marketing Dollars

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THE LATEST: Read Amber Mac's profile in Canadian Business Magazine HERE.

Amber Mac is a consultant, TV host, author and journalist who has championed, chronicled and even helped to enable the gargantuan growth of social media as a force for improving business and community. Enthusiastic and deeply authoritative, she is a leading voice of the Web generation. "With few equals," writes YouTube cofounder Steve Chen, "Amber continues to demonstrate a keen insight towards the continually evolving fabric of the social web." Currently, Amber hosts one of the first ever national TV shows about mobile technology and trends called App Central (airing on three national networks). She also hosts and produces a weekly show for Fast Company magazine called Work Smart.

As a writer, Amber pens a regular online column for The Globe & Mail called Trending Tech and a mobile innovation blog for Yahoo!. She is also the author of the Globe & Mail bestseller Power Friending, an accessible and comprehensive guide for utilizing social media to spark business growth. As the Miami Herald said in their review of the book, "Amber Mac is a virtual Swiss Army Knife of networking: she displays an endless amount of enthusiasm and energy that nearly crackles off the page. More importantly, she demonstrates a deep and practical understanding of the necessity of extending one's personal and professional presence online." On TV, she now hosts Webnation, a live show on Toronto's number one news station.

A pioneer in the online space, she has spearheaded two wildly successful podcasts: The Social Hour on the popular San Francisco TWiT network with Leo Laporte, and commandN.tv. Both shows have been featured in Wired Magazine and have won a number of podcast awards. Despite her busy schedule, both podcasts are still in production and reach approximately 100,000 viewers a week. MacArthur is the co-founder of MGImedia, which as has developed social media strategies for clients such as Tony Robbins, international retailer Canada Goose, and mobile game company JVLMobi. In 2010, Canadian Business called her, "Canada's top social-media expert on how to build a brand." Most recently, Amber was invited to be one of 20 Canadian "Champions" for WeCanada leading up to the United Nations Earth Summit in 2012 in Rio de Janiero, Brazil. In this role, she will work with the Canadian Earth Summit Coalition to build awareness among Canadian citizens about sustainable development.

Amber MacArthur Speech Topics

Building Community on a Budget: How to Use Social Media to Save Your Marketing Dollars

How can companies make the most of their marketing budgets during the economic downturn? Amber MacArthur takes an instructive look at how social media is perfectly suited to help you gain customers in both good times and, especially, bad. While most companies do some advertising online, many are stuck with costly, ineffective Web 1.0 models. At the forefront of Web 2.0, MacArthur shows you how to create thriving online communities and launch frugal, but complete and uncompromised, marketing initiatives that get results. With clarity, long-term strategic insight and case studies, she dives into the tools needed for companies to start building, saving -- and winning.

Mobile Engagement: Everything Companies Need to Know About Tablets, Smartphones, and Apps

PCs are quickly becoming digital-age dinosaurs. That traditional space is being filled by mobile devices -- and you don't want to be left at a desktop in a smartphone future. "So many people are going from having laptops and desktops in front of them, to carrying around these mobile devices, and they depend on all these applications throughout their day to be productive," says Amber Mac. In this prescient keynote, Amber reveals real-world examples of how leading organizations are adapting how they work, how they market, and how they communicate in a new competitive reality that has become mobile-dominated. She makes sense of the top tools and speaks with her trademark clarity, offering a smart yet accessible keynote packed with takeaways. As the host of App Central, which covers all things iPhone, iPad, Android, Blackberry and beyond, Amber is ideally equipped to highlight how anyone can catapult to success and walk away ready to mobilize.

The Do's and Don'ts of Social Media and Web 2.0

In this talk, Amber MacArthur explores the world of social media and Web 2.0. She looks at how they have reframed the relationship -- and the expectations -- between companies and their customers. How have companies used social networking sites (Facebook) and user-generated content sites (YouTube)? What can you learn from their successes and failures? How can you incorporate blogs, videos, and other Web content into your marketing? How much control do you give the customer? What should you always provide, and what should you never offer? What new technologies will have a major impact on your business, and which ones are just fads? What are your competitors already doing (her keynotes are customizable!) -- and how can you surpass them? With a reporter's knowledge of up-to-the-second trends, and a consultant's understanding of what really works, she empowers you to use these technologies to strengthen customer loyalty amd market more effectively.

Education 2.0: Technology and Social Media in the Classroom

While more and more students are integrating the digital world into all aspects of their lives, educators have been slow to adopt this new technology in the classroom. In this talk, Amber MacArthur gives teachers and professors the knowledge they'll need to push their classrooms into the 21st Century, helping them overcome roadblocks -- whether it's fear of administrators or fear that social media tools will only interfere in the learning process. With examples of how leading educators have used digital tools to successfully engage and educate students, to statistics about the implications of your school getting left behind in this new world, this accessible talk will arm attendees with the latest information they need to get started and to survive. Aware of the delicate environment in the classroom, MacArthur also addresses how these new cost-effective digital solutions enhance collaboration, productivity, and scalability, and how they better the lives of students and educators alike.

VIDEOS

LINKS

AmberMac.com

BOOKS

Power Friending

ARTICLES

"Amber Mac's New Rules of Engagement" - Canadian Business Magazine

"What Twitter ads mean to you" - The Globe and Mail

All Speakers > Amber MacArthur

GAYLE LEMMON at TEDxWOMEN

"If you're going to talk about jobs, then you have to talk about entrepreneurs," says Gayle Tzemach Lemmon. "And if you're talking about entrepreneurs in conflict and post-conflict settings, then you must talk about women." Lemmon is the author of the New York Times bestselling book The Dressmaker of Khair Khana and a Contributing Editor-at-Large for Newsweek and The Daily Beast. She has devoted her life to shedding light on the resiliency of female entrepreneurs, and their remarkable power to reshape local economies. By recognizing and investing in these female breadwinners, Lemmon says, we can help grow economies of all development levels around the world.