Author of Walk the Walk: The Most Important Rule for Real Leaders
- Urban Meyer, former head coach of the University of Florida football team
Alan Deutschman is one of America's most provocative thinkers about leadership and change. In his new book, Walk the Walk, he presents a compelling new theory of leadership that is changing the way business leaders think—and behave. In a 21-year career as a journalist, Deutschman has been Fortune's Silicon Valley correspondent; GQ's "Profit Motive" columnist; and a contributing editor at Vanity Fair. He has studied the successful turnarounds and change efforts at companies such as Apple and IBM; companies that, when faced with a choice—to either change or die—chose change. He is currently a professor at the University of Nevada at Reno.
His pathbreaking earlier book, Change or Die, which began as one of Fast Company's most highly touted cover stories, won universal acclaim both in the business community and outside of it.
Walk the Walk: The Most Important Rule for Real Leaders
Leadership is the art of transforming how people think, feel, and act. Though some experts make it seem overly complicated, it really has only two elements: what you say and how you act. And according to Alan Deutschman, most aspiring leaders focus too much on words and not nearly enough on setting an example. In this talk based off of his book, Walk the Walk, Deutschman presents a clear, focused, and insightful theory of leadership. He tells revealing true stories about a wide range of authentic leaders (in business, education, the military, and non-profits) who always walked the walk, especially when times got tough. Deutschman also shows the devastating consequences of not walking the walk, even on seemingly minor matters. The eye-opening examples in Walk the Walk will inspire leaders at all levels to rethink their priorities.
Change or Die: The Three Keys to Creating Change
Drawing on breakthrough research from medicine, science, and business, Alan Deutschman demonstrates how anyone and any company can achieve lasting, revolutionary change—change that is positive and, yes, attainable. He debunks myths, and empowers audiences with the three critical keys to help them make important changes, both at work and in their lives.
Change or Die: The Three Keys to Change at Work and in Life
"CHANGE OR DIE. What if you were given that choice? We're talking actual life and death now. Your own life and death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think, feel, and act? If you didn't, your time would end soon--a lot sooner than it had to. Could you change when change mattered most?"
This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. In fact, the odds are nine to one that, when faced with the dire need to change, we won't. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset. A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys--relate, repeat, and reframe--to help us make important positive changes in our lives.
Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary change. Change or Die is not about merely reorganizing or restructuring priorities; it's about challenging, inspiring, and helping all of us to make the dramatic transformations necessary in any aspect of life--changes that are positive, attainable, and absolutely vital.
Walk the Walk: The #1 Rule for Real Leaders
"One of the best leadership books of the year." -strategy+business
Leadership is the art of transforming how people think, feel, and act. Though some experts make it seem complicated, it really has only two elements: what you say and what you do. And according to Alan Deutschman, most leaders focus too much on words and not nearly enough on setting an example. Deutschman profiles a wide range of leaders (in business, education, the military, and nonprofits) who always walked the walk, especially when times got tough. In a skeptical world, that gave them more credibility than even the best possible speeches. Deutschman also shows the devastating consequences of not walking the walk, even on seemingly minor matters. Consider how the CEOs of GM and Chrysler hurt their chances of a government bailout by flying their private jets to Washington. The eye-opening examples in Walk the Walk will inspire leaders at all levels.
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