Author of Drunk Tank Pink
- Jonathan Haidt, New York Times bestselling author of The Righteous Mind
Adam Alter is the author of Drunk Tank Pink: And Other Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors. Alter is an Associate Professor of Marketing and Psychology at NYU’s Stern School of Business and Psychology Department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. His work has been widely published in academia—including in The Journal of Experimental Psychology and the Proceedings of the National Academy of Sciences—and has been featured in the mainstream media, on PBS and BBC, and in The New York Times, The Wall Street Journal, and The Economist. Alter has also written for Psychology Today, The Atlantic, and the Huffington Post, among other publications. He is also a highly sought-after consultant (the Prudential Challenge Lab Project, which he worked on from the beginning, won a Titanium Lion Award at the Cannes Advertising Festival, the highest award given).
Alter received his B.Sc in Psychology from the University of New South Wales, where he won the University Medal in Psychology, and his M.A. and Ph.D. in Psychology from Princeton, where he held a Fellowship in the Woodrow Wilson Society of Scholars.
Drunk Tank Pink: The Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors
How do even the smallest environmental cues affect our behavior? How does the world around us—the weather, colors, geography and location—affect our moods and social interactions? Adam Alter offers a groundbreaking look into the complex relationship between environmental features and our thoughts, feelings, and actions. Humans respond emotionally, physically, and mentally to the shifting world around them. The names we assign, the language we use, and the symbols and images we deploy all affect how we behave as well. Alter examines it all, delivering a fascinating overview of why we do what we do. He breaks down our cognitive responses to external influences, showing the effects that are driven by small cues. How are these cues cognitively processed? Where do they reside in our consciousness? Alter offers thoughts on how leaders, policymakers, and smarter organizations can change conditions, and create more cognitively healthy environments—and healthier human beings.
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