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sociology | Mar 22nd, 2017

Are You a Superfan? An In-Depth Look at Society’s Alpha Consumers

Zoe Fraade-Blanar and Aaron M. Glazer are co-authors of Superfandom and new additions to the Lavin roster. They checked in with us to offer thoughts on fandom v. consumerism, leveraging loyalty, and what exactly it means to be “super” in today’s fan-driven economy. What is Superfandom (both the... Continue Reading →