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Lavin News

The latest headlines from our world-changing keynote speakers

marketing | Jan 27th, 2017

Nothing Just ‘Goes Viral’: Watch the New Trailers for Derek Thompson’s Hit Makers

There’s a hidden history to every smash success—a web of economics, psychology, and desire that holds our attention. In these new videos, Atlantic senior editor Derek Thompson reveals fascinating insights from his new, groundbreaking study of how culture gets made, Hit Makers. How Did the... Continue Reading →
marketing | May 24th, 2016

First Look: David Sax’s New Book,The Revenge of Analog

The promise of digital seems too good to pass up. With advanced technology, operations become smoother, purchases simpler, and everything’s just a few clicks away. But recently, we’ve seen another curious trend emerge: the resurgence of analog goods, businesses, and experiences, thriving against a... Continue Reading →
marketing | Sep 23rd, 2015

Behavioural Scientist Nina Mažar Is Coming to TEDxToronto This October

In this preview for October’s TEDxToronto conference—titled “Thresholds”—behavioural scientist Nina Mažar recounts her journey to success, from struggling student in Germany to one of “40 Most Outstanding B-School Profs Under 40” (Poets & Quants). She relates the crucial moment when she realized she... Continue Reading →
marketing | Jan 11th, 2015

Mastering the Art of Public Speaking: Ryan Holiday

In his latest piece for Thought Catalog, Ryan Holiday offers his advice for public speaking: 50 tips for mastering the art of the keynote address. Holiday is a leading media strategist whose campaigns have been studied by YouTube, Twitter, and Google, and covered in Fast Company, Ad Age, and Gawker.... Continue Reading →
marketing | Nov 3rd, 2013

Growth Hacking Beats Traditional Marketing Hands Down: Marketing Speaker Ryan Holiday

Traditional marketing doesn't work anymore. Buying expensive print ads. Renting space on billboards. These are all relics of the past. Today's smartest companies have turned to growth hacking. Ryan Holiday, author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising,... Continue Reading →
marketing | Oct 15th, 2013

The Human Algorithm: New Speaker Sara Critchfield of Upworthy

People are just as hungry to consume content about meaningful issues as they are about celebrity gossip. That's what our new speaker Sara Critchfield has proven with the runaway success of media company Upworthy. Critchfield is the Editorial Director of Upworthy, “the fastest-growing media company... Continue Reading →
marketing | Sep 4th, 2013

Forecasting Trends: Innovation Speaker Jeremy Gutsche On Wine & TIFF

Wolf Blass Wines are celebrating their 30th year in Canada—and they enlisted our highly requested innovation speaker Jeremy Gutsche to help make it a success! The founder of Trendhunter.com is often looked to for his ability to conduct cutting-edge market research and supercharge innovation. For his... Continue Reading →
marketing | Aug 14th, 2013

Winning The Media Game: Derek Thompson On ESPN's Global Dominance

"People tune in to ESPN without even knowing what’s on.” That's what Artie Bulgrin, ESPN’s director of research, told Derek Thompson in a new feature in The Atlantic. That may seem boastful, but the sports broadcaster has the stats to back up the claim. The company is projected to earn a whopping $1... Continue Reading →
marketing | Jul 3rd, 2013

Not Marketing To Single Women? You Should Be: Kate Bolick, Eric Klinenberg

"Women who are single have driven the growth in urban economies in ways we have failed to appreciate," Eric Klinenberg, author of Going Solo, says in a recent documentary from NBCUniversal’s Integrated Media group. "They're out in the world spending money and they have a different set of tastes,... Continue Reading →
marketing | Jun 5th, 2013

Losing Its Cool: Rob Walker On Keeping Your Brand Current

What happens when that "must have" new tech gadget loses it shiny-new glow? In a new column, Marketing speaker Rob Walker writes about how certain products or brands shift from being "cool" to simply "acceptable." In the Yahoo! piece, he describes "cool" products as being "embraced by a minority... Continue Reading →
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