Your Personal Brand Is Everything You Stand For. Protect It: Debbie Travis
"Your brand is you—everything you stand for," Travis declares. "So really protect it." Even though no one in the audience raised their hand when she asked if they were a brand, Travis explains that every one of them actually was one. The characteristics and perceptions attached to your name is what makes you a brand. A crucial component of success is ensuring that the associations people have with your brand are positive.
Travis has certainly heeded her own advice. With "Debbie Travis" stamped on everything from television programs to housewares and paint, the entrepreneur turned her name into one of the most recognized in the country. In talks like this one, she mixes personal anecdote with practical advice, drawing on years of business experience, and injecting a dose of lighthearted humour while she does it. A highly sought after speaker in the business world, Travis shares the dos and don'ts of success to help you be prosperous no matter what you decide to attach your brand to.