Why A Wealth Inequality Video Went Viral: Rob Walker On Stories That Sell
This leads Walker to question why this video in particular sparked the attention of the online world and prompted so many people to share it others. "As a strategy, this is sort of a Bizarro World version of contrarianism," Walker writes. The video compares American's perceptions about wealth distribution, and their idealized view of it, with the actual facts. This leads to a fairly startling comparison. "Instead of, 'You think X is bad—but viewed from this other angle it’s good,'" Walker explains, "we get, 'You think X is bad—but viewed from this other angle it’s infinitely worse!'" Not everyone agrees with the facts presented in the video, Walker notes, but in the end what's more important is that viewers are connecting with the content in some way or another. This adds value to the video and helps increase the view count exponentially.
Walker recently joined Yahoo!, where he routinely writes about technology and culture. He often discusses consumption patterns and explores the important role that a relateable story can play in upping the value of an object—even if it may not seem valuable at first. In his keynotes, he explores the valuable insight gained from his myriad of creative ventures (including the popular Significant Objects project on eBay) and his experience writing about branding and marketing. A go-to voice on marketing, branding, and culture, Walker takes companies inside the mind of their consumers—and teaches them how to connect with them in a meaningful way.