environment | December 15, 2011

Tzeporah Berman: Facebook Defriends Coal Thanks to Greenpeace

Tzeporah Berman, co-director of Greenpeace International's climate and energy program, has some “Like”-worthy news. Speaking in The Guardian, the environmentalist says Facebook has shifted to favoring renewable energy for its data-centers instead of coal, a move that “sets an example for the industry to follow.” To set that example Berman and Greenpeace needed to nudge the social networking behemoth with a 700,000 strong “unfriend Facebook” campaign. It's a deal where everyone (but coal) wins. Facebook gets to tout its green shift, Greenpeace can claim another victory in the battle against non-renewables, and the general public benefits from a “shift to clean, safe energy choices [that] will help fight global warming and ensure a stronger economy and healthier communities,” as Berman puts it.

If there's anyone out there capable of making Facebook do their environmental bidding, it's Tzeporah Berman. Her engaging speeches outline the design and management of successful environmental campaigns for nonprofits for the last eighteen years, and illustrate the instrumental role activists such as her have played in constructing environmental procurement policies for some of the largest corporations in the world. Her first book, This Crazy Time: Living Our Environmental Challenge, was just released.

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leadership | December 14, 2011