The Value Of Water: Conference Speaker Charles Fishman In Atlanta
When it comes to re-evaluating how we use our water, Fishman told the audience that it wasn't about, "re-inventing the wheel." Rather, North Americans should be looking to other places in the world (Australia, for example) that are making use of the resource in a more efficient way. Especially, he notes, in the case of storm water. Instead of expending all of our energy and resources trying to get rid of the water from storms, we should be harnessing, filtering, and re-using it.
Fishman, an investigative journalist, specializes in business innovation and social responsibility. His recent keynotes have addressed similar themes as those presented in The Big Thirst. He explains how precious water is, and argues that making better use of our water is beneficial not just for the sake of the planet, but for a company's or government's bottom line. He has written extensively for Fast Company and National Geographic, and Fishman's compelling plea for water is eye-opening. He leaves audiences with a new understanding of the invaluable resource, and urges us to change our habits now—before it's too late.