The Extra 2%: Baseball and Business Writer Jonah Keri on Exploiting Every Advantage
Visiting the Lavin offices last week, Jonah shared some lessons from the book, which shows readers how to exploit every small organizational advantage they can. Jonah mentioned that what’s great about setting out to do 2% better in all areas of a business — marketing, player acquisition, management, etc. — is that, sometimes, the pay off will be much higher than just the 2%. So, the 2% advantage sometimes becomes a 40% advantage! But you would never have stumbled upon this if you hadn’t first applied the 2% rule to everything equally.
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