The Cult of Evernote:
Rob Walker in Bloomsberg Businessweek
In the feature article, Walker explores the culture of the Evernote-obsessed and digs deep into the company's expansion into the business market. One of the newest columnists at Yahoo!, Walker writes about technology and culture. He is also an expert on marketing and consumer behavior, offering invaluable insight about what makes the things we buy so important to our lives. What he discovered with his Significant Objects project was objects themselves are not necessarily important to us—it's the stories that we tell about them that give them value. Evernote users are telling quite a story about the app—one that showcases how deeply connected to their lives the app has become. In his talks, he expands on this idea further. He shares lessons learned from his various creative projects and explains the true meaning of value and how we decide what objects we connect to—and which ones we throw away.