People-Power Drives Change: Ben Rattray Talks To Chelsea Clinton
The power of Change.org, Rattray says in the interview, is that it brings people together in a way that was never before possible. "We care about people power at its most fundamental level," he explains, "we don't care about a specific issue but rather empowering people to advance whatever issue they want." Rattray explains that it's important to let people dictate the issues they want to tackle so that they are passionate about empowering others to join their cause. When a group of people work together toward a similar goal, real progress can be made. In the profile segment, NBC interviewed several people who have used Change.org's free petition platform. While not all petitions get the desired results, many of those who put forward a cause achieve some degree of positive social change from their efforts.
In this interview, as well as in his keynotes, Rattray speaks passionately about the role of technology in social change ventures. He speaks to the powerful potential that exists in collective action. He's comfortable addressing a variety of audiences on his role at the social enterprise, and teaches people how young entrepreneurs can create their own organizations that are capable of changing the world.