Jonah Lehrer on Product Placement in Our Minds
Lehrer highlights an event where he vividly remembers drinking Coca Cola from a glass bottle. After giving it some more thought he realizes that this could not have happened. “There is no way [I] could have been drinking soda from glass bottles. Why not? Because the school banned glass containers.”
Marketing that focuses on idyllic pleasurable moments is, increasingly, weaving right into our cherished moments. Lehrer points to a new study in The Journal of Consumer Research, supporting the notion. What's more disturbing is that we're not conscious of the fact that brands are finding permanent product placement in our minds.
Read more about neuroscience speaker Jonah Lehrer