Jonah Lehrer: Brainstorming Doesn't Work, But Criticism Does
Lehrer's talent for weaving potentially dry academic evidence with casual storytelling shines through in the story. He tells us where to put washrooms if you want to spur creativity, and how a ramshackle not-up-to-fire-code structure called Building 20 became one of the world's most celebrated creative spaces. “The most creative spaces are those which hurl us together,” Lehrer writes. “It's the human friction that makes the sparks.”
Jonah Lehrer has been called "something of a popular science prodigy," by The New York Times, a man of "considerable talents." His new book, Imagine: How Creativity Works, will be released on March 20.