H20, Reimagined: Charles Fishman At The 2012 Water and Health Conference
In the interview, Fishman recounts the event that first sparked his interest in water-related issues. Five years ago, he visited his parents in a Miami hotel room, where he was served FIJI bottled water for the first time. "Fifty-three percent of the people in Fiji do not have clean, safe drinking water," Fishman explains, "so you can walk into a convenience store on Franklin Street and get water from Fiji easier than the people who live in Fiji can get it, and you don’t need water from Fiji — and they do." In his speeches, Fishman provides compelling findings to suggest that we are living in a new age of water. We are being faced with more stress over its availability and greater opportunities to use it more sustainably than ever before, he tells audiences on the stage and in The Big Thirst. He tells us not only why we need to care about using our water more effectively, but also, how we can benefit and profit from doing so.