Don't Spout Numbers—Tell A Story: Douglas Merrill On Educating An Audience
You can apply this strategy to any type of public presentation. Job interviews, media appearances, and even remembering where you put your keys, can go a lot smoother if you weave the facts into an interesting story. Merrill says that he even does this himself—taking much of the stress out of remembering the data-heavy content of his talks. "Stories have everything that facts wish they had but never will: color, action, characters, sights, smells, sounds, emotions–stuff that we can easily relate to," he writes. "Stories put facts into a meaningful, and therefore memorable, context."
Considering Merrill's work with ZestFinance relies so heavily on big data and number crunching, it is especially important to articulately and meaningfully convey information at the company. Before he started the affordable, short-term loan service, Merrill was the Chief Information Officer at Google. He specializes in championing cultures of innovation within his companies and teaches his clients to do the same. His also believes in conscious capitalism, and argues that a well run business can help the average citizen solve the problems we all face on a day-to-day basis.