Business speaker and beer mogul Manjit Minhas,
dressed in a sharp Burberry trench coat, recently visited the Lavin Agency’s Toronto office. Covered extensively in the media, Manjit is something of an entrepreneurial phenomenon: She started her brewery, now the tenth largest in the world, at the age of 19, while studying petroleum engineering! In our conversation, the “beer baroness” talked warmly and openly about unique approaches to marketing, the hazards of starting a business from scratch, and competing with established companies within a field that, at every turn, is weighted in their favor. The most common question Manjit Minhas gets asked after one of her talks? “How do you get your foot in the door?” Her answer? Persistence — which she illustrates nicely in the video above.
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