Want to Save the Global Economy? Build Green Cities
Steffen explains how creating carbon-neutral urban areas can unlock an almost unlimited potential for business growth:
Carbon-neutral cities will also help uncage urban innovation, given that making them carbon-zero will involve a million opportunities to do things better in nearly every industry. I suggest new innovation zones: specific parts of cities (perhaps currently underutilized or abandoned) that can be turned over to small- and mid-scale experiments in carbon-zero work, commerce, and living. Think of them as seedbeds for new urban ways of life. Guided by clear, basic rules and fast-tracked permitting, and encouraged by connections with local industry and universities, such zones could quickly become hothouses for growing the kinds of city-building businesses that will feed the global economy as it surges into this urban century.