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Talking to people about keynote speakers is one of the best parts of our job. In many ways, it’s our only job. We listen carefully and answer any, and all, questions you might have. We are friendly, experienced, thorough, and we offer honest advice and creative ideas — ideas you won’t find anywhere else. 

 

Email us at info@thelavinagency.com. Better yet, call us and be put through immediately to one of our agents.

 

+1 800 265 4870

info@thelavinagency.com

Our Locations

Toronto Office

119 Spadina Ave
Suite 1200
Toronto, ON M5V 2L1

New York Office

1133 Broadway
Suite 1229
New York, NY 10010

Western Canada Office

Join the Team

Apprentice Agent

We are currently hiring sales agents to work from our head office in Toronto.

The Lavin Agency

The Lavin Agency is the largest intellectual talent agency in the world. And probably the only one. We represent the world's leading thinkers, doers, writers, artists, and scientists. As a talent agent, you will be the agent for Pulitzer Prize winners, Guggenheim Fellows, TED Prize Winners, Nobel Laureates, people who want to make the world a smarter place. And we think that’s good. Smarter people make better decisions and make the world a better place. Maybe. That’s debatable. And real debate is good. Have you stayed up all night debating politics, music, art, or the economy? A real debate where you agree about a lot, and what you disagree about is interesting? Yes? Then maybe we’re a good fit for you.
 

We have 35 staff and we’re growing. We’re interesting, engaged, and curious people working globally from downtown Toronto. This job is for the engaged and engaging, the curious and the opinionated. 
 

Job Summary:
Responsible for representing the company’s roster of speakers with the objective of matching talent to upcoming events being planned and organized by various corporations, associations, meeting and event planners. 

 

Responsible for finding, securing and optimizing new opportunities for the company’s speakers through consultation with corporations, associations, meeting and event planners.  


Responsible for closing sales and for cultivating and maintaining relationships with new and existing Lavin customers. 


Responsible for ongoing and proactive contact with buyers to ensure all relationships are nurtured and maintained and opportunities for future speaker engagements are proactively sought and for gathering and recording event details and inputting into the contact management database.


Job Responsibilities:
1.    Establishes new accounts to close sales to meet annual sales quotas, build productive trust relationships with customers and ensure high levels of customer satisfaction through excellent sales service.

2.    Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made.

3.    Prospects, generates and nurtures new leads and sources new opportunities through phone and email contact with corporations, associations, educational organizations and public events looking for speakers for conferences and events to grow and maintain client database. 

4.    Performs on-line research (database and internet) to identify new business opportunities.

5.    Meets with speakers and buyers to promote the company and develop, maintain and nurture ongoing relationships.

6.    Leverages marketing initiatives to source new business and provide value to existing clients.

7.    Fully qualifies potential new clients by ensuring accurate information is secured (e.g., name and contact information of decision maker, budget for speaking event, etc.).

8.    Manages client expectations through supplemental inquiry and probing to ensure a complete understanding of the overall context of the event and the needs of the client (e.g., Who is in the audience? What are your challenges as an organization? Who is the best speaker you’ve ever seen and why? etc.). Guides and recommends an appropriate speaker for the event. Checks and confirms the availability of the chosen speaker. 

9.    Negotiates on price and expectations of the speaker at event according to the speakers’ preferences and company policies. 

10.    Prepares, compiles and amends event proposals, contracts, addendums and terms & conditions for speakers and clients using detail gathered through the qualification process. 

11.    Continues to capture as much detail as possible regarding the event which will be provided to Event Coordinators to ensure they have a very clear picture of what has been promised and negotiated with the speakers and clients.

12.    Updates and inputs event details and information into the contact management database using notes and correspondence to ensure Event Coordinator and others can carry out responsibilities.

13.    Ensures all logistical items are passed on to the appropriate internal resource in a timely fashion for execution and/or follow-up (Event Coordinators, Agents, Marketing, etc.).

14.    Responds to all client questions and concerns immediately or as quickly as possible.

15.    Introduces client through an email to the assigned Event Coordinator at the appropriate turn over point.

16.    Follows up with speaker and buyer following event to ascertain whether everything went as planned or if there are possible improvements/changes required for future events.

17.    Prepares a variety of status reports including activity, closings, follow-up and adherence to goals.

18.    Keeps up-to-date and maintains sufficient knowledge of the company’s speakers and industry marketplace, best practices and trends.

19.    Works with team to create and/or update and implement team procedures.

20.    Ensures all pertinent information and details of emails, phone call notes, etc. are entered into the contact management database according to company standards.

21.    Performs other tasks and responsibilities as assigned and required.

 

Job Qualifications & Experience:
•    Bachelor’s degree or equivalent work experience
•    1+ years of experience in a business development role or environment
•    Strong written and verbal communication skills 
•    Strong critical thinking and problem solving skills
•    Demonstrates curiosity for a wide-range of ideas and topics
•    Above average interpersonal skills
•    Strong entrepreneurial spirit with unquestionable customer service skills
•    Demonstrated ability to communicate persuasively with others both verbally and written
•    Skilled at soliciting and securing information from potential client
•    Ability to meet aggressive call quotas and deal with a high volume of work
•    Meticulous attention to detail
•    Excellent organizational skills 
•    Ability to multi-task, prioritize the tasks at hand based on value to the company, meet deadlines and work in a fast-paced environment 
•    Software skills including proficiency with Microsoft Office Word, Excel and PowerPoint 
•    Strong Internet research skills
•    Familiarity with database management preferred

 

If interested, please send us a fascinating cover letter as well as a worn-out resume. We will not consider applicants who do not send in a custom cover letter!

Send letters and resumes to careers[at]thelavinagency[dot]com. Title your emails: "Apprentice Agent". No calls or visits please; only emails will be accepted.

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Marketing Manager, Toronto

We are currently hiring a Marketing Manager for our downtown Toronto head office.

The Lavin Agency

The Lavin Agency is the largest intellectual talent agency in the world. And probably the only one. We represent the world's leading thinkers, doers, writers, artists, and scientists. We represent Pulitzer Prize winners, Guggenheim Fellows, TED Prize Winners, Nobel Laureates—people who want to make the world a smarter place. And we think that’s good. Smarter people make better decisions and make the world a better place. Maybe. That’s debatable. And real debate is good. Have you stayed up all night debating politics, music, art, or the economy? A real debate where you agree about a lot, and what you disagree about is interesting? Yes? Then maybe we’re a good fit for you.

We have 35 staff and we’re growing. We’re interesting, engaged, and curious people working globally from downtown Toronto. This job is for the engaged and engaging, the curious and the opinionated.

 

Job Summary:

Oversees the planning, development and execution of the company’s marketing operations and advertising initiatives. Generates revenue by increasing sales and sales opportunities through the successful marketing of the company’s products using market research, content marketing, marketing communications, advertising and public relations. Ensures the company's message is distributed across all applicable channels and to targeted audiences in order to meet sales objectives including seeking out new ways to deliver messaging, such as mobile platforms, video and social media.

 

Job Responsibilities:
1.    Manages all marketing department human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, mentoring, counseling, and disciplining employees; clearly communicates job expectations; plans, monitors, appraises, and reviews job contributions of each team member; plans and reviews compensation actions; enforces policies and procedures.
2.    Manages all marketing activities for the company and measures and reports on the performance of all marketing initiatives including digital marketing campaigns, and assesses performance against corporate goals and targets.
3.    Brainstorms new and creative growth strategies and develops and executes the marketing strategy for the company in line with company objectives.
4.    Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

a.    Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. 

b.    The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
c.    Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style. 
d.    Integration of content activities within traditional marketing campaigns. 
e.    Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals. 
f.    Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. 
g.    Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. 
h.    Establishing work flow for requesting, creating, editing, publishing, and retiring content.

 

5.    Plans, implements and executes all web, SEO/SEM, marketing database, email, and social media promotion/advertising campaigns. Collaborates with internal teams to create landing pages and optimize user experience.
6.    Prepares and oversees the effectiveness and efficiency of the company’s marketing budget; meets marketing and sales financial objectives by forecasting requirements; scheduling expenditures; analyzes variances; initiates corrective actions.
a.    Identifies trends and insights, and optimizes spend and performance based on the insights.

 

7.    Evaluates emerging technologies and provides thought leadership and perspective for adoption of new marketing initiatives where and when appropriate. Researches, identifies, and capitalizes on market opportunities; improves product packaging; coordinates new product development.
8.    Monitors and reports on the effectiveness of all marketing communications/initiatives.
9.    Collaborates with design agencies and other vendor partners to assist with marketing initiatives and new product launches.
10.    Maintains effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
11.    Keeps up-to-date and current on marketing, knowledge and trends. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
12.    Keeps up-to-date and maintains sufficient knowledge of the company’s speakers and industry marketplace, best practices and trends.
13.    Performs other tasks and responsibilities as assigned and required.

 

Success Criteria:
Measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects into the enterprise through the consistent development and deployment of content to each persona group. Success criteria include: 

 

•    Positive brand recognition and consistency across chosen published channels. 
•    An increase in defined customer engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.). 
•    Website and social media traffic growth. 
•    Lead generation and sales conversion metrics definition and growth. 
•    Social media positive sentiment metrics. 
•    Customer feedback and survey data. 
•    Increases in key search engine keyword rankings. 
•    A decrease in sales/buying cycles. 
•    Clearly defining content distribution during particular stages of the buying cycle (lead nurturing). 
•    Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates.

 

Job Qualifications & Experience:
•    Bachelor’s degree and preferably an MBA in Business or Marketing or the equivalent work experience
•    3-5 years of broad involvement and experience in various positions of increasing responsibility with a focus on marketing expansion in a marketing role or environment
•    Experience planning, developing, implementing and measuring multi-channel demand generation campaigns 
•    Proven experience in digital marketing
•    Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
•    Past experience building audiences either online or offline.
•    A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
•    Thorough knowledge of marketing principles, brand, and product and service management and current on the latest trends and best practices with respect to web analytics and online marketing and measurement
•    A deep understanding of changing market dynamics
•    A minimum of 3 years leadership/management experience with a proven ability to lead and inspire a team
•    Creative thinker with proven ability for innovation
•    Strong written and verbal communication skills 
•    Above average interpersonal skills
•    Strong entrepreneurial spirit with unquestionable customer service skills
•    Meticulous attention to detail
•    Strong analytical and project management skills with data-driven thinking
•    Excellent organizational skills 
•    Ability to multi-task, prioritize the tasks at hand based on value to the company, meet deadlines and work in a fast-paced environment 
•    Strong Internet research skills
•    Familiarity with database management preferred
•    Passionate customer advocate

 

If interested, please send us a fascinating cover letter as well as a worn-out resume. We will not consider applicants who do not send in a custom cover letter!

Send letters and resumes to careers@thelavinagency.com. Title your emails: "Marketing Manager!". No calls or visits please; only emails will be accepted.

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