The executive director of the Urban Futures Institute, Mr. Baxter is one of that rare breed of business thinkers - someone who has both the desire and the ability to conduct original research into business trends, while having the outstanding presentation skills required to deliver the conclusions in and entertaining, engaging, and meaningful way. The results could, without hyperbole, be described as revolutionary. People from dozens of industries and an array of professions have walked away from Mr. Baxter's presentations with a better understanding of the issues facing their company or their organization, and with the tools to effectively meet the challenges ahead. One of the most-quoted business experts in the country, Mr. Baxter's irreverent, witty, and provocative style and brilliant content have made him a favourite with audiences in Canada, the United States, and around the world. David Baxter was recently named the Worldwide ERC Workforce Mobility Expert.

With his extensive knowledge of demographics and economics David can help you know your customer. We have all heard that the age of mass marketing is over; in this compelling talk, David Baxter explains what this means and how to target marketing efforts. Tailoring his research and his discussion to your particular organization, David explains how and why consumers are clustering in niches that seek individualized products and services.

In a fragmented market it is not enough to know about demographic changes in a general sense. To succeed you will need to focus on the demographic, life cycle and life style shifts within your market niches. Other experts can give you the background. David Baxter takes the time to provide the information you need for your business.

The slogan "the end of work" is as false as it is catchy. The reality is that there will be an abundance of work in the future, in both the traditional and the new economies. David Baxter brings his thorough demographic analysis to this significant topic, refuting common predictions and explaining the subtleties behind the numbers. Retirement of the war babies and the baby boom generation may mean significant replacement demand for employees, particularly in the skilled sectors, while economic growth and change will mean increased net demand for workers. What will be different in the future will be the nature of work, of the skills workers require, and of the places they work in.

David's extensive database of research and his network of contacts in industry, government, and academia allows him to develop and deliver customized presentations on virtually any industry, profession, or region. From financial services, to consumer goods, to health care or philanthropy, David has the skills and the resources to make you change the way you think about the future of your business.