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Curt Carlson:
President and CEO of SRI International, a nonprofit, multidisciplinary corporation devoted to innovation Other Links
Books 
Innovation: The Five Disciplines for Creating
What Customers Want related articles |
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Represented Exclusively by The Lavin
Agency
CURT
CARLSON Curt Carlson is one of America's most accomplished
innovators. He is the president and CEO of SRI International, an influential,
non-profit organization that draws on a range of disciplines to innovate,
and then commercialize, new technologies for governments, corporations,
and the public sector. SRI have thus far invented the computer mouse,
HDTV, and numerous other revolutionary devices and services.
Bringing together a deep and varied base of expertise,
Carlson and his employees specialize in everything from information and
engineering technologies to pharmaceuticals, biotechnology, chemistry
and physics, and education, health, and economic development.
Carlson is a charter member of the Highlands Group, which makes recommendations to senior government officials about technologies of importance to the United States. Under the sponsorship of the entire U.S. intelligence community—including the Department of Defense—Carlson was a founding member of the National Information Display Laboratory (NIDL), a new model for government-industry technology development and commercialization. The program grew to become the National Technology Alliance, hosted at Sarnoff and SRI International. He has also served on many government task forces, including the Air Force Scientific Advisory Board, the US Army Research Laboratory Technical Assessment Board, and the Defense Science Board task force on biochemical defense. With more than 12 US patents in the fields of image quality, image coding and computer vision, Carlson helped lead the high definition television (HDTV) revolution, even winning an Emmy in 1997 for outstanding technical achievement. In 2000, he was awarded a second Emmy for a system that measures broadcast image quality. Carlson currently serves on the Science Advisory Committee for General Motors. Carlson's book, Innovation: The Five Disciplines for Creating What Customers Want, was released in 2006 to great acclaim; BusinessWeek named it one of the Best Business Books of the Year. What does Curt Carlson talk about?
Innovation: How Your Business Can Get it, Use
it, and Drive it
Drawing on the key ideas from his exciting new book,
and his experience at SRI International, Curt Carlson explores a topic
that is at the top of every corporate agenda: innovation. He looks not
only at how to develop cutting edge products, but also the reasons why
innovation needs to be more than just inventing something cool. Innovation
must permeate the entire workplace, creating an organization that can
consistently deliver value to its customers.
This talk outlines the principles Carlson practices at SRI, and offers the audience Carlson's key tenets for fostering a culture of innovation in their own companies. What do customers want? Why do they want it? How can it be created? Through probing questions, engaging stories, insightful anecdotes, and practical advice, Carlson gives business people what they need to cultivate perpetual customer value. Go to Top of Page |
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