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Amy Curtis-McIntyre:
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 VIDEO SAMPLE | |
Represented Exclusively by The Lavin
Agency
AMY
CURTIS-McINTYRE The sign of a great marketer isn't growing revenues
and climbing profits in a healthy, robust industry. No, the sign of
a great marketer is achieving these things in an industry that is ailing,
failing, and struggling to survive. On these terms, Amy Curtis-McIntyre
is a truly great marketer.
Curtis-McIntyre has achieved tremendous results in one of the most
difficult and highly competitive industries in the world - the commercial
airline industry. As the Vice President of Marketing at JetBlue Airways,
she set the standard for innovative, effective marketing that got
results in the most difficult of economic circumstances. She joined
the company at the concept stage and was the key person in the development
of the company's hip and cheeky brand, and played a lead role in JetBlue's
phenomenal growth. For her efforts she was named Advertising Age's
"Marketer of the Year", while less than three years
after its debut, readers of Conde Nast Traveler magazine named
JetBlue "Best Domestic Airline". Before joining JetBlue,
Curtis-McIntyre was Vice President, Marketing at Virgin Atlantic Airways
and Director, Advertising and Promotion for Celebrity Cruises.
What does Amy talk about?
Marketing Magic ...
Or How to Sell More Stuff
Amy Curtis-McIntyre has a bold message for marketing professionals and senior management alike: if you want to build a great, enduring brand, look inside your company first. The experience a customer has with your product or service is by far your most valuable marketing opportunity. That customer experience is what defines a great brand. Brands aren't built; great customer experience is built.. And that experience starts and ends with the employees of a company. Drawing on her experiences with some of the most successful brands of recent memory, Curtis-McIntyre explores how a company makes huge impact in the marketplace: by selecting and training great staff, treating them with respect, and creating promotional campaigns that showcase the customer experience. Her talks are filled with a comedians' wit and timing and hilarious, practical anecdotes that highlight some of the best (and worst!) practices available to marketing professionals. Curtis-McIntyre speaks with confidence on virtually any marketing issue. From advertising, to branding, to customer service, to public relations, she has had to come up with unique positioning and has, time and time again, made the smart choices needed to win market share against aggressive competitors. Curtis-McIntyre brings that same level of verve, guts, charisma, fun and complete dedication to her keynote presentations, which have won the admiration and appreciation of senior business audiences across America | |
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