Rocketing into public life through her short but memorable run as CityTV's new media reporter, MacArthur made accessible to viewers the sometimes-confounding, ever-changing and massively-influential world of the Web. With humor and charisma, she talked to the Web's users, entrepreneurs, content producers and newly emergent stars. MacArthur brought to that job her considerable behind-the-scenes experience in Web design, content, branding and usability: she was a key strategist at the world-famous Razorfish, and, before that, a Web Communications Director at HigherMarkets. She also co-founded Arktyp, which designed TWiT.tv, one of the most influential podcast networks in the world. Currently, she has a variety of projects, such as overseeing the straegic direction of Tony Robbins' new social networking site.

Amber MacArthur has also worked for the CBC and G4techTV. In the burgeoning world of podcasting, she hosts commandN and co-hosts Inside the Net, with Leo Laporte. She is also an internationally sought-after speaker, talking to leading companies about how to incorporate the endless possibilities of Web technologies into their marketing and business strategies. She was a judge for the 2000 Webby Awards, consulted with the City of Toronto on their website, and is actively involved in Women in Technology International. Her show Webnation won the Top New Podcast Award for 2007 from iTunes.

How have companies, such as Target and Wal-Mart, used social networking sites (like Facebook) and user-generated content sites (like YouTube)—and what can you learn from their failures and successes? How can you best incorporate blogs, videos, and other interactive content into your marketing efforts? How much control do you give to the customer? What should you always provide, and what should you never offer? What new technologies are fads, and which ones will have a major impact on your business? What are your competitors already doing, and how can you surpass them? What's on the horizon?

In this energetic and interactive keynote, Amber MacArthur answers these questions, and explores the new world of social media and Web 2.0, showing us how they have reframed the interaction between companies and their customers, and forever changed the way businesses work. With clarity, humour, a reporter's deep knowledge of up-to-the-minute trends, and a Web consultant's understanding of what works and what doesn't, she debunks the myths, and empowers your company to use these emerging technologies to strengthen your customer loyalty, market more effectively, and earn greater profits. "People on the Web are smarter than you think," she says. In this talk, she'll show your company how to fully engage them.